This summer, Target is doubling down on its distinct mix of discovery and innovation, to bring guests engaging experiences that help them celebrate summer in every way they shop with Target. From a fresh, fun marketing campaign that invites guests into a sunny boardwalk scene to in-store and online shopping experiences that capture the essence of the season, Target is bringing the nostalgia of seaside towns, coastal living and bustling boardwalks to life.
Guests are invited to Soak Up Summer at Target with its latest marketing campaign theme, “On the Boardwalk.” In-store displays bring the energy of a perfect beach day to life with vintage color palettes, retro patterns and the iconic 1966 track “Sunshine Superman.”
Target created that sense of escape for the guests in the store so they can be transported into a summer mindset. From colorful seasonal displays and limited-time stops in store, like the beach bag station, to inspiring content across every channel, this experience is designed to feel like a perfect summer day. Guests can stop by the Build Your Beach Bag spot to prep for poolside hangs and beach-day vibes.
Target Conducts ‘On The Boardwalk’ Summer Campaign
