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The world’s biggest soccer event kicks off this November and Avocados From Mexico (AFM) and Takis snacks are scoring big with their new shopper marketing campaign, “Guackeepers Keep it Good,” helping fans bring the goodness of guac to their soccer viewing parties. The number one selling brand of avocados and the Mexican brand of rolled […]
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting only on Disney+ this year, Wonderful Pistachios launched its “Groot Gets Crackin'” campaign to showcase the plant-protein power of Wonderful Pistachios. The campaign, featuring Guardians of the Galaxy fan-favorite character Groot, will activate across a wide range of touch points including […]
Minute Maid has launched Aguas Frescas. The Latin American-inspired, noncarbonated beverage is made with real fruit juices and natural flavors, delivering a bold, “refreshing AF” sensorial experience tailored to Gen Z tastes. Minute Maid Aguas Frescas is available in 16-oz. cans in three fruity flavors: Hibiscus, Mango and Strawberry. Two additional flavors, Limonada and Strawberry […]
Lightbox, (www.lightboxooh.com), has expanded its retail media network to include grocery stores nationwide. This new Digital Video Grocery Network joins Lightbox’s national mall assets to further extend its video reach in point-of-sale venues. The expansion adds 2,800 supermarkets across the country and 3,000 screens to Lightbox’s retail footprint. Over 100 grocery brands such as Albertsons […]
Coors Light has launched a summer promotion as “The Official Beer of Everything Unofficial.” QR codes located on both the primary and secondary packaging unlock experiences and the chance to win prizes for consumers all summer. “We’re celebrating those unofficial moments that make summer the best time of year,” said Lindsey Wesloski, Associate Marketing Manager, […]
Modelo is inviting consumers to have an “All In Summer” by partnering with some of the hottest brands to unlock weekly #ModeloTime collaborations. As part of the weekly #ModeloTime drops, Modelo has teamed up with Takis Snacks to create a limited-edition, temperature-controlled vending machine, combining two of the best tastes of the summer – beer […]
Bud Light NEXT, Anheuser-Busch’s first-ever zero carb beer – wants to ensure that a summer of endless possibilities is a reality by sending eleven beer fans on vacation this summer. “Bud Light NEXT is our new zero carb, super crisp light beer offering which is best enjoyed while outside taking in all that the summer […]
Flow Beverage has officially launched its Flow Vitamin-Infused Water line of products in three new organic flavors: Cherry, Citrus and Elderberry. Flow Vitamin-Infused Water will be in standalone display racks in Fred Meyer’s Natural sections. This launch will be supported by several activations including social media and digital campaigns. Flow believes that its vitamin-infused water […]
Boxed Water Is Better, the most renewable packaged water in the water aisle, is back with its popular line of fruit flavor options. Lemon, Blackberry, Cucumber and Grapefruit are now available. “We heard the calls for more options and set out to create a line of naturally-flavored Boxed Water products,” said Boxed Water CRO, Robert […]
Inspired by its range of boldly refreshing flavors, Perrier is unveiling a new global campaign,”Feel the Flavor.” The new creative campaign invites consumers to embrace what makes their life most vibrant. “We’re excited to launch our latest global campaign that features Perrier’s wide range of sparkling flavors including Lime, Peach, Pink Grapefruit, Pineapple and Strawberry,” […]
Grocery TV, (www.grocerytv.com), the largest digital advertising network in U.S. grocery, is adding 2,600 point-of-sale displays to its network through a new partnership with Southeastern Grocers, one of the largest supermarket companies in the U.S., which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores. Grocery TV expects to add 6,000 more […]
Following its successful launch, Simply Spiked Lemonade, a collaboration between Molson Coors Beverage Company and The Coca-Cola Company, is now gearing up for a full-fledged marketing blitz, with a series of ads set to air across TV, digital, social, Spotify and out-of-home in select markets. It’s tagline? “It’s Getting Juicy.” “This is a perfect, serendipitous […]
HEINZ is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. Innovating its iconic ketchup bottle, HEINZ is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its condiments. For The Kraft Heinz Company, this collaboration aligns with […]
GOATOTE is piloting its reusable bag kiosk system in CVS Pharmacy and Target stores across New Jersey, as the state enacts a ban on single-use plastic bags. GOATOTE is partnering with 99Bridges for the technology platform that powers their reusable bag system. As an increasing number of policies, come into effect to help address the […]
As many Americans begin heading back into the office, Monster Energy Java has just the morning-pick-me-up: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel. Monster’s nitro cold brew has a full-bodied flavor without the acidic bite of traditional iced coffee, owing its sweetness to its nitrous bubbles that add that […]
HEINEKEN is addressing the growing work-life imbalance with The Closer, a whimsical, high-tech bottle opener that closes work applications when a bottle of Heineken is opened with it. Consumers can enter for a chance to win a Closer on the Heineken website. Bram Westenbrink, Global Head of the Heineken Brand, said, “With the boundaries between […]
Halo Top, the frozen treat brand is hitting the road this summer, touring Ontario’s major festivals sharing good vibes, tasty treats and inspiring a wellbeing movement. Halo Top’s frozen treats are made with fewer calories, less sugar, lower fat and higher protein than traditional ice cream. The brightly coloured Halo Top Scoop Truck is making […]
KIND Healthy Snacks is introducing its first national in-person tour with its KIND “Better Than Ice Cream” Truck to share thousands of free KIND FROZEN Treat Bars with consumers across the country. KIND will be visiting ten national cities including New York City, Nashville, Chicago, Seattle, San Francisco, Portland, OR and Bentonville, AR, and more […]
Culvers, which has grown from a single family-owned restaurant in Sauk City, WI to now boasting over 850 restaurants in 25 states, is emphasizing its proud small-town Wisconsin heritage in its newly evolved “Welcome to Delicious” integrated marketing campaign. The campaign, which is headlined by a 17-city event tour featuring the first-ever Culver’s food truck […]
MTN DEW & Circle K have released MTN DEW Purple Thunder, a new beverage that combines blackberry and plum for the ultimate berry combination, available only at Circle K. “We are thrilled to offer MTN DEW PURPLE THUNDER as an exclusive flavor at Circle K,” said Kevin Lewis, Chief Marketing Officer for Circle K parent […]