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Absolut has launched its biggest global marketing campaign in over a decade, “The World of Absolut Cocktails. Born to Mix.” The campaign, featuring Academy Award winning actor Rami Malek, will introduce The World of Absolut Cocktails, a distinctively diverse world in which cocktails are personified through dynamic, engaging characteristics that align with different backgrounds, adult […]
Hostess Brands is offering six delicious fall-flavored treats, including the addition of one new festive variety for its seasonal lineup, this fall. Hostess fans once again will be able to enjoy their favorite snacks in fall- and Halloween-inspired selections of the brand’s classic treats when they reach store shelves. The returning snacks for autumn include […]
Modern frozen snack company, My/Mochi, has brought back one of its most popular and limited-edition ice-cream favorite flavors of fall -Pumpkin Spice. As always, My/Mochi will melt in the mouths and minds of consumers that agree pumpkin spice is their go-to fall favorite snack flavor. My/Mochi’s Pumpkin Spice Ice Cream is reimagined with creamy, decadent […]
This Halloween season, SNICKERS, TWIX and M&M’S, members of the Mars family of brands, will release three ghoulishly fun products: SNICKERS FUN SIZE and TWIX FUN SIZE Ghoulish Green Bars and M&M’S Mad Scientist Mix, allowing shoppers to treat themselves and others all season. The M&M’S Mad Scientist Mix brings together three fan favorite flavors […]
Doritos, the iconic triangle-shaped chip brand, is taking the basic triangle to Another Level with Triangle Tracker, a nationwide hunt where any triangle can unlock exclusive experiences and rewards. Through both the Snapchat AR lens that converts any real-world triangle into Doritos and weekly TikTok challenges, triangle trackers everywhere will soon realize how often they […]
Trolli continues its legacy of amplifying the gaming experience by revealing a collaboration with Halo Infinite, the latest addition to the Halo universe. Trolli, the sour gummi brand, and Halo are debuting an exclusive, collectable series of four limited-edition Halo Infinite packs. The new Halo Infinite packs feature Halo’s iconic hero, Master Chief, front-and-center. “Almost […]
Harvest Snaps, the plant-based snack from Calbee America, is bringing to life a music-driven, TikTok promotion to engage college students across the U.S. Created in partnership with Cutwater, Harvest Snap’s digital creative agency, the promotion, entitled “Snap Sounds,” could be accessed directly through TikTok or by scanning the QR code on Harvest Snaps’ newly launched […]
19 Crimes, has unveiled Snoop Cali Gold, the franchise’s first sparkling wine that coincides with the world’s first rapping wine label. The gold-foiled edition of Snoop’s iconic label contains a new web-based Augmented Reality experience giving fans the option to hear Snoop rap his timeless party track “Who Am I (What’s My Name)?” from the […]
Gnarly Head has released two Limited Edition Grateful Dead-themed wines in partnership with iconic American rock band, the Grateful Dead. A rich, spicy Old Vine Zinfandel, sourced from 35-to-80-year-old-vines in Gnarly Head’s home appellation of Lodi, CA, and a brooding, darkly fruity California Cabernet Sauvignon is hitting retail shelves in the U.S. this month. Labels […]
Siffron’s Kwik-Set product facing system keeps items organized and faced on shelves, which reduces labor costs. Kwik-Set has traditionally been implemented throughout center-store areas of retail, as well as for cooler applications. Kwik-Set for frozen products takes innovative product facing to the freezers. Power Zone Kwik-Set™ Self Facing System for Freezers provides industry-best facing for […]
Meijer has introduced a new brick-and-mortar store concept, coined Meijer Grocery, that will provide convenience for customers who are looking for a simplified shopping experience, while providing communities easier access to fresher foods. Convenient by design, Meijer Grocery stores will feature parking wrapped around a singular corner entrance to maximize the number of parking spaces […]
Schnuck Markets has opened Schnucks Express in Columbia, MO. Schnucks Express, which features its own entrance but is also conveniently connected to EatWell, A Natural Food Store by Schnucks, offers customers a complete grocery experience and focuses on the many customer favorites that are available at traditional Schnucks stores. Schnucks Express occupies 11,000 sq. ft., […]
The world’s biggest soccer event kicks off this November and Avocados From Mexico (AFM) and Takis snacks are scoring big with their new shopper marketing campaign, “Guackeepers Keep it Good,” helping fans bring the goodness of guac to their soccer viewing parties. The number one selling brand of avocados and the Mexican brand of rolled […]
Minute Maid has launched Aguas Frescas. The Latin American-inspired, noncarbonated beverage is made with real fruit juices and natural flavors, delivering a bold, “refreshing AF” sensorial experience tailored to Gen Z tastes. Minute Maid Aguas Frescas is available in 16-oz. cans in three fruity flavors: Hibiscus, Mango and Strawberry. Two additional flavors, Limonada and Strawberry […]
Lightbox, (www.lightboxooh.com), has expanded its retail media network to include grocery stores nationwide. This new Digital Video Grocery Network joins Lightbox’s national mall assets to further extend its video reach in point-of-sale venues. The expansion adds 2,800 supermarkets across the country and 3,000 screens to Lightbox’s retail footprint. Over 100 grocery brands such as Albertsons […]
Coors Light has launched a summer promotion as “The Official Beer of Everything Unofficial.” QR codes located on both the primary and secondary packaging unlock experiences and the chance to win prizes for consumers all summer. “We’re celebrating those unofficial moments that make summer the best time of year,” said Lindsey Wesloski, Associate Marketing Manager, […]
Modelo is inviting consumers to have an “All In Summer” by partnering with some of the hottest brands to unlock weekly #ModeloTime collaborations. As part of the weekly #ModeloTime drops, Modelo has teamed up with Takis Snacks to create a limited-edition, temperature-controlled vending machine, combining two of the best tastes of the summer – beer […]
Bud Light NEXT, Anheuser-Busch’s first-ever zero carb beer – wants to ensure that a summer of endless possibilities is a reality by sending eleven beer fans on vacation this summer. “Bud Light NEXT is our new zero carb, super crisp light beer offering which is best enjoyed while outside taking in all that the summer […]
Flow Beverage has officially launched its Flow Vitamin-Infused Water line of products in three new organic flavors: Cherry, Citrus and Elderberry. Flow Vitamin-Infused Water will be in standalone display racks in Fred Meyer’s Natural sections. This launch will be supported by several activations including social media and digital campaigns. Flow believes that its vitamin-infused water […]
Boxed Water Is Better, the most renewable packaged water in the water aisle, is back with its popular line of fruit flavor options. Lemon, Blackberry, Cucumber and Grapefruit are now available. “We heard the calls for more options and set out to create a line of naturally-flavored Boxed Water products,” said Boxed Water CRO, Robert […]