Harvest Snaps, the plant-based snack from Calbee America, is bringing to life a music-driven, TikTok promotion to engage college students across the U.S.
Created in partnership with Cutwater, Harvest Snap’s digital creative agency, the promotion, entitled “Snap Sounds,” could be accessed directly through TikTok or by scanning the QR code on Harvest Snaps’ newly launched Mixed Snack Pack. This six-pack of veggie snacks includes the brand’s best-selling Lightly Salted and Tomato Basil flavors, along with Crunchy Loops Sour Cream and Onion.
Snap Sounds invites audiences to create their own snacking-inspired music via head movements. Each motion triggers one of six beats, many of which are recorded sounds pulled directly from Harvest Snaps’ products, such as the crunch that happens when you eat the snack.
“We love the idea of making music while snacking, and TikTok is the perfect platform for reaching a younger group of consumers hungry for healthier, tasty snacks and fun experiences,” said Sandra Payer, Calbee America’s Head of Marketing.
Harvest Snaps Launches TikTok Experience
