online-newsletters
Hennessy, the world’s leading cognac, and global icon LeBron James, present the Hennessy V.S.O.P Limited Edition by LeBron James. Crafted to fuel gatherings, conversations, and celebrations, the Hennessy V.S.O.P Limited Edition by LeBron James redefines the modern cognac experience. It invites a new generation of fans to explore the smooth depth of Hennessy V.S.O.P, centered […]
Urban Outfitters has introduced On Rotation, a new retail experience created to fuel discovery, and inspiration through a curated mix of today’s most exciting brands. Launching with its first partner, Nike, On Rotation will debut in stores featuring dynamic lounge-style installations in five cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, CA. […]
Nordstrom has launched New Balance @ The Corner, a limited-time pop-up shop that brings the ethos of New Balance to life through an immersive experience. This three-month-long installation marks the longest feature of a brand at The Corner, which is part of an ongoing series of pop-ups and brand takeovers at the Nordstrom NYC Flagship […]
Rally House has opened Rally House Rockwall Crossing, bringing its expansive selection of sports apparel, team gear, and local merchandise to Rockwall, TX. This marks the 22nd Rally House location in the Dallas-Fort Worth metro area, reinforcing Rally House’s commitment to serving Dallas-Fort Worth fans and supporting their passion for beloved local teams and regional […]
CardVault by Tom Brady will open its newest flagship location at American Dream Mall in East Rutherford, NJ, delivering an unmatched experience for sports fans and collectors. Located next to MetLife Stadium, this location is the first CardVault store outside the Boston area. Spanning over 1,200 sq. ft. of immersive retail space, CardVault by Tom […]
Lids has launched a reinvented retail store concept, designed to elevate the shopping experience with a strong focus on personalization. The new store format features a modernized layout, an enhanced ‘Custom Zone,’ and an expanded selection of localized and exclusive products with increased attention on fashion headwear – reinforcing Lids’ commitment to empowering customers to […]
Mall of America now brings an interactive shopping experience for basketball fans of all ages with the recent opening of NBA Store. The 20,000 sq. ft. experiential retail space will be a destination for all NBA fans. The first-to-market retail location offers shoppers official NBA apparel and merchandise including jerseys, NBA t-shirts, hoodies, hats, and […]
The Miami Marlins announced a partnership with The Cordish Companies to develop Miami Live! – a transformational entertainment development at loanDepot park to further enhance the best-in-class ballpark experience. The development will include indoor-outdoor dining and entertainment spaces aimed at fostering Experiencecommunity and elevating the fan experience, including curated year-round activations. Slated to open in […]
Keystone Light is continuing its popular fishing promotion with chances for consumers to win an array of fishing merch and gear, along with, for the first time, exclusive fishing experiences. Keystone Light’s Marketing Manager, Allison Miller, says the program is another way for the brand to connect with its core rural and new legal drinking-age […]
Michelob ULTRA, the global beer sponsor of the NBA, is giving fans the chance to “Play Like A Pro” on some of the NBA’s most iconic courts and meet legendary players from around the league. MerchandisMichelob ULTRA is teaming up with the Chicago Bulls, Golden State Warriors, Houston Rockets, Milwaukee Bucks, New York Knicks, and […]
SCHEELS partnered with Mood Media, (www.moodmedia.com), to build a unique in-store experience. Approximately 460 strategically placed LED screens were installed throughout each SCHEELS store, including custom-engineered two-sided column installations and dramatic staircase features, creating five distinct zones that guide the customer journey. High-Resolution LED walls deliver vibrant visuals with exceptional clarity and brightness. “With consumers […]
Srixon is elevating retail with a digital-first approach for its “Find The Right Ball’ experience. By integrating interactive content with their physical merchandisers, they’re creating a smarter shopping experience. BIG Digital, North York, Ontario, (www.big dig ital.tech) helped bring this vision to life with its Integrated Digital and Interactive Merchandiser, featuring Srixon’s “Find the Right […]
New Balance recently opened its HQ Flagship experience. The ambition was to create the epitome for craftsmanship and quality while personifying a brand that represents the intersection of sport and culture. This is how it believes a boutique athletic brand physically manifests itself through a pinnacle consumer experience. New Balance is doubling down on building, […]
Skechers has launched the Company’s first Skechers Performance store at West Edmonton Mall in Canada, an experiential retail space complete with half-courts and the brand’s extensive offering including its renowned basketball, running, golf, soccer and pickleball technologies. The experiential destination is fittingly dedicated to showcasing the brand’s extensive offering of award-winning technologies worn by leading […]
Golf VX, a leading indoor golf simulator company, is making its entry into franchising with the grand opening of its first North American venue, Golf VX in Arlington Heights, IL. The 12,000 sq. ft. Golf VX – Arlington Heights venue features 12 simulator bays, each equipped with Golf VX’s own T2 simulator technology. The simulators […]
The Swing Bays, the rapidly growing golf and fitness franchise, has made a significant expansion into North Carolina with five new locations, marking its evolution into a national brand as its franchise model expands coast-to-coast. This strategic move strengthens the franchise brand’s presence on the east coast while complementing its established west coast operations. The […]
Cosm, an immersive technology, media, and entertainment company, has identified Detroit as the home of its fourth experiential entertainment venue. Located in downtown Detroit, adjacent to Campus Martius, Cosm Detroit will be part of the long-term revitalization of downtown Detroit. Since opening its first two venues in Los Angeles and Dallas, and announcing its third […]
PUMA has opened the doors to its second North American flagship store in Las Vegas at the BLVD Las Veg as. The 25,000 sq. ft. retail space, which spans an impressive three stories, redefines what it means to be a brick-and-mortar location in today’s digital world. Located in the heart of the Las Vegas Strip, […]
Under Armour recently celebrated the grand opening of its UA Flagship Brand House at Baltimore Peninsula. The 24,000 sq. ft. store is situated on the campus of the brand’s new Global Headquarters, bringing UA’s retail presence physically closer to its athletes, product, and innovation teams. Offering an immersive experience inspired by Under Armour’s Sports House […]
Avocados From Mexico is once again taking its national shopper campaign to the end zone for the Big Game. This year, the brand is teaming up with iconic tight end, broadcaster and 4x Big Game champion, Rob Gronkowski, to help shoppers get ready for their Big Game parties. As part of the brand’s national shopper […]