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Keystone Light is continuing its popular fishing promotion with chances for consumers to win an array of fishing merch and gear, along with, for the first time, exclusive fishing experiences. Keystone Light’s Marketing Manager, Allison Miller, says the program is another way for the brand to connect with its core rural and new legal drinking-age […]
Michelob ULTRA, the global beer sponsor of the NBA, is giving fans the chance to “Play Like A Pro” on some of the NBA’s most iconic courts and meet legendary players from around the league. MerchandisMichelob ULTRA is teaming up with the Chicago Bulls, Golden State Warriors, Houston Rockets, Milwaukee Bucks, New York Knicks, and […]
SCHEELS partnered with Mood Media, (www.moodmedia.com), to build a unique in-store experience. Approximately 460 strategically placed LED screens were installed throughout each SCHEELS store, including custom-engineered two-sided column installations and dramatic staircase features, creating five distinct zones that guide the customer journey. High-Resolution LED walls deliver vibrant visuals with exceptional clarity and brightness. “With consumers […]
Srixon is elevating retail with a digital-first approach for its “Find The Right Ball’ experience. By integrating interactive content with their physical merchandisers, they’re creating a smarter shopping experience. BIG Digital, North York, Ontario, (www.big dig ital.tech) helped bring this vision to life with its Integrated Digital and Interactive Merchandiser, featuring Srixon’s “Find the Right […]
New Balance recently opened its HQ Flagship experience. The ambition was to create the epitome for craftsmanship and quality while personifying a brand that represents the intersection of sport and culture. This is how it believes a boutique athletic brand physically manifests itself through a pinnacle consumer experience. New Balance is doubling down on building, […]
Skechers has launched the Company’s first Skechers Performance store at West Edmonton Mall in Canada, an experiential retail space complete with half-courts and the brand’s extensive offering including its renowned basketball, running, golf, soccer and pickleball technologies. The experiential destination is fittingly dedicated to showcasing the brand’s extensive offering of award-winning technologies worn by leading […]
Golf VX, a leading indoor golf simulator company, is making its entry into franchising with the grand opening of its first North American venue, Golf VX in Arlington Heights, IL. The 12,000 sq. ft. Golf VX – Arlington Heights venue features 12 simulator bays, each equipped with Golf VX’s own T2 simulator technology. The simulators […]
The Swing Bays, the rapidly growing golf and fitness franchise, has made a significant expansion into North Carolina with five new locations, marking its evolution into a national brand as its franchise model expands coast-to-coast. This strategic move strengthens the franchise brand’s presence on the east coast while complementing its established west coast operations. The […]
Cosm, an immersive technology, media, and entertainment company, has identified Detroit as the home of its fourth experiential entertainment venue. Located in downtown Detroit, adjacent to Campus Martius, Cosm Detroit will be part of the long-term revitalization of downtown Detroit. Since opening its first two venues in Los Angeles and Dallas, and announcing its third […]
PUMA has opened the doors to its second North American flagship store in Las Vegas at the BLVD Las Veg as. The 25,000 sq. ft. retail space, which spans an impressive three stories, redefines what it means to be a brick-and-mortar location in today’s digital world. Located in the heart of the Las Vegas Strip, […]
Under Armour recently celebrated the grand opening of its UA Flagship Brand House at Baltimore Peninsula. The 24,000 sq. ft. store is situated on the campus of the brand’s new Global Headquarters, bringing UA’s retail presence physically closer to its athletes, product, and innovation teams. Offering an immersive experience inspired by Under Armour’s Sports House […]
Avocados From Mexico is once again taking its national shopper campaign to the end zone for the Big Game. This year, the brand is teaming up with iconic tight end, broadcaster and 4x Big Game champion, Rob Gronkowski, to help shoppers get ready for their Big Game parties. As part of the brand’s national shopper […]
King’s Hawaiian partnered with professional soccer’s Alex Morgan for the brand’s “Be the Game Day Hero” campaign. The campaign celebrates the real MVPs of game day: parents and caretakers who lovingly juggle it all, from shuttling their kids to youth soccer practice to packing the pre-game snacks that fuel them – and so much more. […]
Sierra, the TJ Maxx sister brand that delivers great value on top active and outdoor brands for the whole family, announced its 100th store location opening in Sheboygan’s Deertrace Kohler shopping center. Sierra Marketing Director, Caitlin Kobelski, said, “We’re excited to bring our unique shopping experience to Sheboygan, providing a convenient destination to gear up […]
Foot Locker Unveils Reimagined Store Concept Foot Locker announced the grand re-opening of its iconic store on 34th Street in New York City, a pivotal milestone in its global retail revitalization. The newly redesigned store enhances consumer This reimagined concept highlights Foot Locker’s steadfast commitment to sneaker and basketball culture through the introduction of Foot […]
Brooks Running is launching ReStart, a new recommerce program that will refurbish and resell gently used Brooks footwear in the US. ReStart keeps gently used gear on the run and enters the brand into the growing recommerce market. Brooks partnered with Trove, the industry leader in branded resale for more than a decade and the […]
F1 Arcade, the world’s first official Formula 1 simulator racing experience to put socializing at its core, is opening its first US location in Boston Seaport in March 2024. Combining social gaming with the thrills of Formula 1, as well as best-in-class food and drink offerings, the unique hospitality concept has set ambitious US expansion […]
The NBA and Cosm, a leading immersive technology, media, and entertainment company, have announced a multi-year partnership that will feature a new live game viewing experience for fans. In this first-of-its-kind partnership, Cosm will produce and present select games from NBA League Pass, the league’s out-of-market live game streaming service, in immersive 8K on large-scale […]
AFTCO displayed its sustainability initiatives at ICAST, the world’s largest fishing trade show. The 50-by-30-foot booth is constructed entirely of recycled cardboard, reinforcing its sustainability efforts. The recycled cardboard structure displayed visuals of key product releases and ways to take action towards sustainability and environmental stewardship. To build this unique booth, AFTCO enlisted the help […]
DICK’S Sporting Goods and SidelineSwap, the world’s largest online marketplace for new and used sporting goods, are expanding their partnership to offer a series of 50 new trade-in events at DICK’S stores. At trade-in events, athletes can exchange their used sports gear and receive DICK’S gift cards to use towards their next purchase. Athletes also […]