Archive by category Sports Marketing

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accessibility and redefines retail in the heart of Manhattan.

accessibility and redefines retail in the heart of Manhattan.

Foot Locker Unveils Reimagined Store Concept Foot Locker announced the grand re-opening of its iconic store on 34th Street in New York City, a pivotal milestone in its global retail revitalization. The newly redesigned store enhances consumer This reimagined concept highlights Foot Locker’s steadfast commitment to sneaker and basketball culture through the introduction of Foot […]

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Brooks Launches ReStart Recommerce

Brooks Launches ReStart Recommerce

Brooks Running is launching ReStart, a new recommerce program that will refurbish and resell gently used Brooks footwear in the US. ReStart keeps gently used gear on the run and enters the brand into the growing recommerce market. Brooks partnered with Trove, the industry leader in branded resale for more than a decade and the […]

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F1 Arcade To Open In Boston Seaport

F1 Arcade To Open In Boston Seaport

F1 Arcade, the world’s first official Formula 1 simulator racing experience to put socializing at its core, is opening its first US location in Boston Seaport in March 2024. Combining social gaming with the thrills of Formula 1, as well as best-in-class food and drink offerings, the unique hospitality concept has set ambitious US expansion […]

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NBA And Cosm To Bring Immersive Games To New Experiential Venues

NBA And Cosm To Bring Immersive Games To New Experiential Venues

The NBA and Cosm, a leading immersive technology, media, and entertainment company, have announced a multi-year partnership that will feature a new live game viewing experience for fans. In this first-of-its-kind partnership, Cosm will produce and present select games from NBA League Pass, the league’s out-of-market live game streaming service, in immersive 8K on large-scale […]

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AFTCO displayed its sustainability initiatives at ICAST, the world’s largest fishing trade show. The 50-by-30-foot booth is constructed entirely of recycled cardboard, reinforcing its sustainability efforts. The recycled cardboard structure displayed visuals of key product releases and ways to take action towards sustainability and environmental stewardship. To build this unique booth, AFTCO enlisted the help […]

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DICK’S Sporting Goods Expands Resale Partnership With SidelineSwap

DICK’S Sporting Goods Expands Resale Partnership With SidelineSwap

DICK’S Sporting Goods and SidelineSwap, the world’s largest online marketplace for new and used sporting goods, are expanding their partnership to offer a series of 50 new trade-in events at DICK’S stores. At trade-in events, athletes can exchange their used sports gear and receive DICK’S gift cards to use towards their next purchase. Athletes also […]

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Climate Pledge Arena Announces Use Of Amazon’s Just Walk Out Technology

Climate Pledge Arena Announces Use Of Amazon’s Just Walk Out Technology

Climate Pledge Arena announces the use of Amazon’s Just Walk Out technology with Amazon One to make the in-arena shopping experience more efficient and cut wait times so guests can get back to the action faster. The four food and beverage stores equipped with Just Walk Out technology and Amazon One have opened when the […]

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Constellation Brands Teams Up With NFL For Multi-Year Partnership

Constellation Brands Teams Up With NFL For Multi-Year Partnership

Constellation Brands is furthering its presence in the New York football market with the announcement of a new multi-year partnership with the New York Jets, New York Giants and MetLife Stadium in East Rutherford, NJ in collaboration with Modelo and the Corona Brand Family. Modelo Especial is now an official beer sponsor of the New […]

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Soluria Guard Health Merchandiser

Soluria Guard Health Merchandiser

Soluria required merchandising interruptive integration in the mouth guard section for its Guard Health mouth guard. The objective was to create a relevant placement within the sports retailer. The unique suspended placement system was not the only requirement for the project. The graphics and print quality were also a top priority. The multi-tiered design allowed […]

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Callaway Chrome Soft Golf Ball Display

Callaway Chrome Soft Golf Ball Display

Callaway wanted to take advantage of the spring season when golfers typically reload their golf ball arsenal. Cantilevered shelves clearly present the product to the shopper, making it easy to grab and place into their shopping cart. This display created product awareness and an incremental sales lift for the brand, and for retailers it was […]

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Everbrite, LLC manufactures the Bluetooth enabled digital LED Coors Light Feature Clock with dual messaging lines of text. Everbrite developed a user-friendly downloadable APP, available for both iOS and Android smart-phones, which controls this technologically advanced P.O.P. sign. The user can securely manage all aspects of the unit, including three varying levels of sign brightness […]

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Gatorade Dick’s Sporting Goods Floor Display

Gatorade Dick’s Sporting Goods Floor Display

PepsiCo wanted to create an integrated pallet display that would grab customers’ attention, create an easy shopping experience and move product from the backroom to the sales floor at Dick’s Sporting Goods locations. An opportunity existed for the brand to expose shoppers already familiar with Gatorade products to buy additional offerings. This display established a […]

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Legacy Team Specific Sunglasses Pallet Display

Legacy Team Specific Sunglasses Pallet Display

Legacy Brand Products wanted to create a visually appealing display for placement in Sam’s club to promote and sell team-branded sunglasses (MLB and NCAA Football). The display was to include an interactive component that would allow shoppers to try on the sunglasses, and see how they fit. Only by utilizing a large-format, direct-to-sheet digital press, […]

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Under Armour Academy Outdoor Display

Under Armour Academy Outdoor Display

This Under Armour Academy Outdoor four sided stand alone floor display was created to increase brand awareness and higher sell through to smaller chain and specialty stores such as Academy Sports. Carocon reduced the cost of a display used in larger chains by reducing size and number of SKUs without compromising the quality appearance and […]

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Legacy Brand Products wanted to create a visually appealing display for placement in Sam’s club to promote team-branded sunglasses. The display was to include an interactive component that would allow shoppers to try on the sunglasses, and see how they fit. Only by utilizing a large-format, direct-to-sheet digital press, team-specific product cards and pallet displays […]

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TRIAD Manufacturing is showcasing its Bluetooth low energy (BLE) beacons, which are an integral part of creating the personalized shopping experience that today’s consumers expect. The beacons featured are wireless, battery-powered and easy to program.This bike display, which features the beacon technology, is constructed of laminated plywood sheets sitting on a hidden metal frame. To […]

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