AFTCO displayed its sustainability initiatives at ICAST, the world’s largest fishing trade show. The 50-by-30-foot booth is constructed entirely of recycled cardboard, reinforcing its sustainability efforts. The recycled cardboard structure displayed visuals of key product releases and ways to take action towards sustainability and environmental stewardship. To build this unique booth, AFTCO enlisted the help of Spain-based eco-design firm Cartonlab. After the show, AFTCO worked with the Orange County Convention Center and Freeman exhibitor services to ensure their booth was properly recycled. (Web Site) www.hermanmiller.com