PepsiCo announced a transformational new era for the Gatorade brand, expanding how its science-backed hydration expertise shows up beyond sport occasions. Gatorade’s new chapter is designed to help people understand hydration so they can choose products with confidence.
The three changes for the brand are: Clearer benefit messaging on packaging to address different hydration needs; The Gatorade Advanced Hydration System will help consumers understand how products Hydrate Better, Faster, or Longer than water, and Breakthrough product innovation to serve more occasions and more people.
PepsiCo Announces Transformational Era For Gatorade Brand
