Looma, (www.theloomaproject.com), has introduced its in-store video storytelling program to the Texas grocery landscape with the recent launch of beer and wine programs in 120 H-E-B stores statewide.
The Loop™ platform shares a blend of personal stories and educational through a network of smart tablets in beer and wine departments with the goal of informing purchasing decisions and connecting shoppers to the people behind their products.
Looma is differentiated from other point-of-decision content providers by its strict adherence to “authentic, unscripted narratives”. They share the backstories behind many local and regional brands.
Looma’s partnership with H-E-B represents a new geography for the Durham, NC-based startup, which has more than a thousand active tablets across their retail programs, including Schnuck Markets in the Midwest and Carolinas-based retailers Harris Teeter and Lowes Foods.
Point-Of-Decision Video Platform Loop™ Arrives In Texas
