PPDS & DEEL Media Transform Movie-going Experience At Showcase Cinemas

Showcase Cinemas offers a wide and ever-evolving choice of dining options, including full-service restaurants, bars and cafés, and traditional concessions kiosks.
Part of a major refresh of all Showcase Cinemas in the US, the company turned to Atlanta-based PPDS, (www.ppds.com), and DEEL Media (www.deelmedia.com), a leading digital signage solutions specialist, to replace its outdated display network, to transform the visual experience for movie-goers. This included delivering additional and consistent communications across all locations, while creating new revenue opportunities.
Philips D-Line 4K UHD digital signage (43″-75″) and Philips X-Line (49″-55″) videowall displays, were installed in all Showcase Cinemas’ lobby areas and along corridors leading up to each theatre screen. T Philips X-Line and D-Line displays were selected due to their flexibility to conform to almost any environment, thanks to their powerful high-impact 4K screen. The Philips displays were configured to suit each unique theatre design and environment using DEEL Media’s proprietary ‘Carbon™’ content management system.