Archive by category Promotion Audit

A Survey of Current P.O.P. Programs in the Retail Store

KFC Launches Modern Restaurant Design

KFC Launches Modern Restaurant Design

From a menu revamp centered around boneless chicken and crave-worthy sauces to modern restaurants and a refreshed brand identity, KFC is rolling out a more flavor-forward experience built for today’s consumer. The first expressions of these newly designed spaces include: An open-concept design in McKinney, TX, reinterpreting the brand’s heritage with modern energy. The brand […]

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New Era Debuts Immersive Flagship Store In NYC

New Era Debuts Immersive Flagship Store In NYC

New Era, the international sports and lifestyle brand, recently opened its official North American flagship store in New York City’s SoHo shopping district. New Era’s newest global retail opening aims to reach its cap culture fanbase by bringing licensed headwear and apparel, New Era-branded products, exclusive collaborations, and international exclusives to one of the world’s […]

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Diageo Displays Its FIFA World Cup Sponsorship

Diageo Displays Its FIFA World Cup Sponsorship

BIG Digital, (www.big digital.ca), deployed hundreds of Smart Digital Merchandisers across 13 major U.S. retail banners, helping Diageo bring the excitement of the FIFA World Cup 2026 directly into the retail environment. The BIG Digital Smart Digital Merchandisers featured Casamigos FIFA World Cup 2026 retail activations in U.S. liquor stores, combining digital content with branded […]

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Adidas Opens Soccer Flagship At American Dream Mall

Adidas Opens Soccer Flagship At American Dream Mall

Adidas has opened a new 9,000 sq. ft. store that is devoted to soccer at the American Dream Mall in New Jersey. Soccer fans, footballers, and those tuned in to fashion and culture will all have their soccer-related needs met in the new adidas store that offers premium performance apparel and footwear, athletic gear, and […]

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Culto Futbol Opens First U.S. Expansion Store

Culto Futbol Opens First U.S. Expansion Store

Culto Futbol, a sporting goods retailer offering fans authentic licensed products, exclusive releases from top brands, and curated in-store experiences, has opened its first U.S. expansion store on the Third Street Promenade in Santa Monica, California. Backed by Grupo Innovasport, a leading Mexican retailer specializing in sports apparel, footwear, and accessories, Culto Futbol opened its […]

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Dirty Mountain Dew On Display At Retailers Nationwide

Dirty Mountain Dew On Display At Retailers Nationwide

Dirty Mountain Dew, the first-of-its-kind dirty soda-inspired drink from Mountain Dew, is available on in-store displays at retailers nationwide in 20 oz. single bottles and 12-pack 12 oz. cans, alongside Dirty Mountain Dew Zero Sugar. No syrup, no custom recipe required – just Mountain Dew, done dirty. Dirty Mountain Dew reimagines the dirty soda space […]

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Red Bull Displays Sudachi Lime Summer Edition

Red Bull Displays Sudachi Lime Summer Edition

Red Bull has announced this year’s Red Bull Summer Edition Sudachi Lime. This limited-time offering is now available with and without sugar. At the heart of this flavor profile is a burst of citrus notes: zesty lime, tangy sudachi (a Japanese citrus fruit), and the subtle hint of pomelo – creating a symphony of vibrant […]

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Topps Displays Trading Cards At Best Buy

Topps Displays Trading Cards At Best Buy

This Topps display is designed to integrate with Best Buy’s side stock end-cap, where it is securely mounted to ensure stability in the high traffic Theater District space. The display includes two-part styrene construction consisting of a backer and base. The base is an inset wedge which allows product inventory to sit recessed within the […]

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CardVault By Tom Brady Announces San Francisco Flagship

CardVault By Tom Brady Announces San Francisco Flagship

CardVault by Tom Brady, the first national re – tailer dedicated to sports cards, trading cards, and collectibles, has a n n o u n c e d San Francisco as the location of its first flagship store and 12th location overall. Spanning more than 2,800 sq. ft., the San Francisco flagship is the largest […]

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Starbucks Brings Coffeehouse Experience To Chicago

Starbucks Brings Coffeehouse Experience To Chicago

Starbucks Chicago recently debuted a café makeover bringing a coffeehouse experience to Chicago. The redesigned Starbucks coffeehouses across Chicago and other markets feel warmer, more welcoming and rooted in their communities, turning quick stops into places to gather, work and linger. Softer seating, warmer finishes and cozy touches in the renovated Starbucks cafés invite customers […]

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Nespresso Opens New York City Flagship Boutique

Nespresso Opens New York City Flagship Boutique

Nespresso USA has opened its New York City Flagship, a uniquely crafted space in the heart of the city’s iconic Flatiron district. The first floor of the 13,900 sq ft space echoes Nespresso’s refreshed boutique design, while the lower level features two custom-curated spaces that enable visitors to experience Nespresso in an all-new way. On […]

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La Roche-Posay Announces Retail Expansion

La Roche-Posay Announces Retail Expansion

La Roche-Posay, the leading dermatologist-recommended skincare care brand, reinforces its mission to offer life-changing dermatological skincare at scale with its launch into Walmart. With its beloved skincare products now available in 1,460 Walmart stores across the U.S., the brand aims to expand access to its dermatologist-developed, clinically-proven skincare. “The decision to bring La Roche-Posay to […]

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Boka Places End-Cap Displays At Walmart Stores

Boka Places End-Cap Displays At Walmart Stores

Boka, the science-backed personal care brand redefining oral care through the power of nano-hydroxyapatite (n-Ha), has expanded nationwide into all 4,500 Walmart stores across the U.S. The rollout was supported by a month-long end-cap across 2,495 locations, increasing visibility for the brand’s modern, whole-body approach to oral care. Headlining the rollout is Boka’s Toothpaste for […]

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Coors Banquet Makes Its National Sports Comeback

Coors Banquet Makes Its National Sports Comeback

Coors Banquet is building on its growth with its “Start Your Legacy” campaign. Banquet will also build momentum with up dated heritage packaging, music festival merch, and an integration in the upcoming new Yellowstone series “Dutton Ranch.” “We say ‘legacy’ a lot when we talk about Banquet, but after 150 years of being brewed in […]

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