The World of Sales Promotion
PuraVida Foods has expanded its line of chefcrafted frozen KidsLife meals, to feature Disney and Pixar characters. The new collection will debut exclusively at Sprouts Farmers Market. The new lineup includes five varieties, three of which are gluten-free: Disney’s Moana Teriyaki Chicken Fried Rice, Disney’s Frozen White Cheddar Mac, Disney’s Lilo & Stitch Baja Bowl […]
Popsicle and BBC Studios are kicking off 2026 with a new collaboration that celebrates Bluey in a playful twist on a classic treat. The Popsicle Bluey ice pop is a burst of mixed berry flavor with strawberry and blueberry notes in every bite. Made with less sugar and colors from natural sources and no artificial […]
Quividi, (www.quividi.com), a global leader in audience measurement for in-store retail media and Digital Out-of-Home, announced its partnership with EyeCatch Media, (www.eyecatch-media.com), a rapidly growing retail media network transforming independent convenience stores into modern advertising environments. Quividi’s AI-powered platform now equips and measures all 54 Eyecatch Media locations across Miami-Dade and Broward counties, delivering verified […]
Sweet Robo, a global leader in robotic vending, is debuting Choco Print, its first 3D chocolate printer, enabling on-demand printing of chocolate shapes, designs, and custom logos. “Sweet Robo was built on the idea that robotics can do more than streamline transactions,” said Dennis Branch, Chief Revenue Officer of Sweet Robo. “Our focus is creating […]
White Castle has landed at Boston Logan International Airport. Travelers can now enjoy freshly heated, ready-to-eat Sliders from a new automated kiosk – fast, convenient, and delicious, and perfect for a quick bite at one of the nation’s premier airports. The kiosk installation underscores White Castle’s ongoing commitment to innovation and accessibility, bringing the Crave […]
Michelob ULTRA, Official Beer Sponsor of the FIFA World Cup 2026, is celebrating superior performance with the debut of the tournament’s newly designed MVP trophy. The Superior Player of the Match trophy, created in partnership with renowned dartist Victor Solomon, will be awarded to one standout player after every FIFA World Cup 2026 match through […]
Coors Light and Miller Lite are making their mark on this football season. Sofia Colucci, CMO, Molson Coors, said, “It’s the perfect occasion to tap into what makes each of our brands special – with Miller Lite leaning into legendary stories with our pro football alliances, and Coors Light delivering mountain cold refreshment to some […]
Stateside Brands announced that the new name of South Philadelphia’s top entertainment destination, long known as “Xfinity Live!”, will become Stateside Live!. The venue, situated in the middle of the Sports Complex between Lincoln Financial Field, Citizens Bank Park, and the newly named Xfinity Mobile Arena, is operated by The Cordish Companies’ Live! Hospitality & […]
Best Buy has announced a new way for advertisers to take advantage of its U.S. store footprint by offering “takeover packages,” allowing brands to turn moments of the in-store shopping journey into an opportunity for engagement. Takeover packages will start to show up next year and give brands the opportunity to own parts of the […]
Loblaw is strengthening its strategic partnership with STRATACACHE, (www.strat a cache.com), expanding its in-store digital screen network across Loblaw stores. The initiative aims to substantially increase the scale of in-store advertising within Loblaw’s retail environment, which currently includes 2,000 screens at more than 700 locations. By integrating advanced digital signage technology, both companies are set […]
Duggal Visual Solutions, (www.duggal.com), recently collaborated with Dolce & Gabbana on the Light Blue Tour, fabricating a custom tour vehicle that brought the brand’s iconic fragrance experience to cities across the U.S.. The activation invited audiences to immerse themselves in the world of Light Blue – a strategy that fused brand storytelling with direct consumer […]
Kohl’s recently partnered with Sephora to launch an interactive Sephora at Kohl’s “Beauty Corner” experience at three major universities. The on-campus pop-ups at the University of Tennessee, University of Georgia, and University of Florida celebrated and supported students going through the sorority recruitment process. Christie Raymond, Kohl’s Chief Marketing Officer, said, “By bringing Sephora at […]
CeraVe, the #1 dermatologist-recommended skincare brand in the U.S., is celebrating its 20th birthday with a can’t-miss moment for fans around the country: a giant CeraVe present (literally!). CeraVe dropped its larger-than-life gift box in six cities, giving brand loyalists a chance to step inside the last 20 years of skincare science. Inside the experience, […]
19 Crimes has partnered with Universal Products and Experiences to release a limited-edition collection of Universal Monsters wines in time for Halloween. Returning to the global lineup are fan-favorites Frankenstein and The Bride of Frankenstein. This year, fans will enjoy another exciting addition as The Mummy joins the collection for the first time. The characters […]
Box Wine Celebrates Tailgating Season With ‘Wing It With Bota’ Bota Box Wine kicked off tailgating season with a recipe contest that invited home cooks to pair an original chicken wing recipe with a Bota Box wine for a chance to win two tickets to football’s biggest game this February in Santa Clara, CA A. […]
Raeburn Winery recently launched the Gather & Grill Sweepstakes. One lucky winner will receive a prize package with every thing needed to create the backyard kitchen of their dreams. “Grilling brings people together, sparks conversation, and pairs beautifully with great wine,” said Kathleen Murphy, V.P., Marketing, Raeburn Winery. “For our Gather & Grill sweepstakes, we’ve […]
For 100 years, Modelo has been more than a beer, it’s been part of the fabric of Hispanic culture. Now, in recognition of its centennial anniversary, Modelo is launching “Thank You for 100 Years of Modelo,” a nationwide campaign that honors the Hispanic community whose support, inspiration and cultural influence have built its legacy. “As […]
Fat Tire has launched a bold new contest offering $100,000 to help one dreamer chase their passion. Fat Tire is asking one simple question, “If given a year off and $100,000, how would you flip the script?” The brand is calling for submissions full of creativity, heart, or just so bold they make the judges […]
Bud Light is going the distance for fans once again as the brand brings back its fan-favorite NFL team cans for the 2025 season with a sleek new look that is sure to get fans pumped to rep their team this season whether they are watching at home, at the bar or in the stadium. […]
Coca‑Cola’s 7.5-oz mini cans are coming to convenience stores nationwide as single-serve options for the first time. The new single-serve option joins three other package sizes, creating more choices for different moments throughout the day. Mini cans pair perfectly with snacks for those quick convenience store runs and are available in Coca‑Cola Original, Zero Sugar, […]