The World of Sales Promotion
This NFL season, PEPSI is taking NFL icons Josh Allen and Justin Jefferson from the gridiron to the blacktop in its new campaign, “Tailgate Crashers,” crashing stadium parking lots nationwide to show that Tailgating Deserves Pepsi. Fans can expect tailgate takeovers from the Pepsi Crashers at iconic NFL stadiums, turning gameday grill outs into unforgettable, […]
This NFL season, PEPSI is taking NFL icons Josh Allen and Justin Jefferson from the gridiron to the blacktop in its new campaign, “Tailgate Crashers,” crashing stadium parking lots nationwide to show that Tailgating Deserves Pepsi. Fans can expect tailgate takeovers from the Pepsi Crashers at iconic NFL stadiums, turning gameday grill outs into unforgettable, […]
Fanta, Universal Pictures and Blumhouse, the leader in horror films, are delivering chills and thrills with a global partnership which sees five horror icons come together for the first time in the ultimate Halloween line-up. The partnership sees horror icons Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), The Grabber (Black Phone 2), […]
The video game buy/sell market is becoming much more convenient and value-add for gamers across the country. GameChanger Systems “Instant Video Game Buyback” kiosk, has expanded its consumer reach with kiosks in major markets. Many more Game Changer kiosk locations are coming across the U.S. where consumers already shop at some of the top grocery […]
Digital Link , (www.digital-link.com), has unveiled Cleo, the first AI-powered product assistant that lets consumers speak directly to their products by simply scanning a QR code. By embedding conversational intelligence into a next-generation QR code, packaging now does more than comply with regulations or share static information: it answers back. “For the first time, a […]
Dolphin Digital, Plano, TX, (www.dolphin-digital.com), marking its entry into the Canadian market, announced a strategic partnership with Dispension Industries, which combines Dispension’s SmartServ beer robots with Dolphin’s programmatic DOOH advertising solutions. “We’re thrilled to partner with Dispension Industries to power their innovative SmartServ beer robots with our advanced DOOH advertising solutions. This collaboration unlocks new […]
Pillsbury Funfetti is bringing frightful fun to kitchens this Halloween season with the launch of the Pillsbury Funfetti Spiderweb Swirl Fudge Brownie Mix. This limited-edition offering is a delicious way to celebrate spooky season with a marshmallow twist that’s both wickedly creative and devilishly easy to make. “Halloween is the ultimate season for creativity in […]
The American Licorice Co. is releasing a new collection of Halloween licorice, lollipops, and sweet & sour candy from the Red Vines, Sour Punch, and Torie & Howard brands. Fans of classic Sour Punch Straws will be treated to a whole new sweet and sour flavor experience with the launch of Sour Punch Frankenstraws, with […]
Hershey Co. has announced its newest lineup of Halloween treats – including iconic collaborations wrapped in playful, Halloween-ready packaging This year’s seasonal must-haves are hitting shelves with a few familiar faces including: A nostalgic collaboration with Peanuts celebrating the classic, “It’s the Great Pumpkin, Charlie Brown,” with REESE’S Pumpkins and REESE’S Miniatures, featuring the beloved […]
21SEEDS, the award-winning, infused tequila brand is boldly reintroducing itself with its new campaign and brand platform, “Flavor, For Real.” The new, flavor-focused platform brings to life 21SEEDS’ signature portfolio of tequilas infused with the juice of real fruit. The new creative assets will be rolling out across digital platforms, and in-store displays. Designed to […]
Malibu has partnered with Dole to introduce Malibu & Dole Ready-to-Drink Cocktails, a new Ready-to-Drink line with Dole. Inspired by the popular pairing of Malibu and Dole pineapple juice. The new range captures the coconut essence of Malibu made with real rum, real pineapple juice from Dole, crisp sparkling water and other natural flavors. Each […]
In a world where trends come and go in the blink of an eye, Wild Turkey, the award-winning Kentucky bourbon brand, is drawing a line with the launch of its new global campaign: “When You Know It’s Right, Don’t Change a Damn Thing.” At the heart of the story is an iconic heritage brand helmed […]
The Blue Moon family has introduced Blue Moon Extra nationwide. Brewed with the iconic combination of Valencia orange peel and coriander, it is inspired by the taste of Blue Moon Belgian White Belgian-Style Wheat Ale, but with a bolder 8% ABV. Chris Steele, Sr. Dir. Brand Marketing, said, “A lot of higher ABV beer options […]
OOFOS, the global leader in Active Recovery footwear, has opened its first brick-and-mortar retail experiences across the U.S. The retail locations will open at Pentagon City in Arlington, VA, the Mall of Georgia in Buford, GA, and the Florida Mall in Orlando, FL, all high-traffic areas in key regional markets. The new store locations were […]
Kroger Precision Marketing (KPM), the retail media business of Kroger Co., has announced a new in-store digital advertising capability powered with Barrows Connected Stores’ technology. Digital screens, built into integrated fixtures, will offer brands the opportunity to deliver animated, high-impact content at the point of purchase. “We see the physical store as one of the […]
Albertsons Media Collective, the retail media arm for Albertsons Companies, has launched an in-store digital display network. In partnership with Stractache, Inc., Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This collaboration leverages Stratacache’s technology to promote product discovery and create media offerings that allow brand partners […]
Michelob ULTRA, has reaffirmed its long-term commitment to the world’s most popular sport as the Official Beer Sponsor of the FIFA Club World Cup 2025. As part of this sponsorship, Michelob ULTRA is bringing the excitement of the tournament to life through one-of-a-kind brand experiences, in-stadium and on-premise activations, tournament-inspired packaging at retail and brand-new […]
Labatt is bringing the greens to the bar scene with a brand-new partnership that invites fans to swing, sip, and score all summer long. To celebrate, Labatt is bringing back the seasonal sensation, Labatt Blue Light Raspberry Lemon, the fruit-flavored light pilsner that quickly became a fan favorite. With over 1,000,000 unique yearly players and […]
Duluth Trading Co., a lifestyle brand of men’s and women’s workwear, casual wear, outdoor apparel and accessories, has announced a limited-edition collaboration with Leinenkugel Brewing Company, its Wisconsin neighbor known for its iconic Summer Shandy and other brews. Together, Duluth and Leinenkugel’s unveil the quintessential summer kit, featuring co-branded apparel, accessories and more. “We’re thrilled […]
Key characters that have brought the Star Wars saga to life on the big and small screen, from Luke Skywalker and Darth Vader to Grogu and The Mandalorian, will grace limited-edition cans and bottles of Coca‑Cola and Coca‑Cola Zero Sugar this summer as part of a global campaign celebrating the ability of shared passions to […]