The World of Sales Promotion
Monster Energy has unveiled the latest addition to its signature Monster Energy Ultra Family – Strawberry Dreams. “Our goal with Monster Ultra Strawberry Dreams was to create a beverage that feels like a wave of hypnotic flavor hitting you all at once,” said Dan McHugh, CMO, Monster Energy. “Drinking Monster Ultra Strawberry Dreams is a […]
Created with gamers for gamers, the new Coca-Cola Ultimate Zero Sugar was crafted in collaboration with League of Legends developer Riot Games. Coca-Cola Ultimate Zero Sugar will bridge the virtual and real worlds with a series of disruptive digital and IRL activations. League of Legends players can put their skills to the test via a […]
Kentucky Fried Chicken is making its KFC Chicken Sandwich even more craveable with a spicy new promotion tied to the Diablo IV video game. Customers who purchase any KFC Chicken Sandwich (classic or spicy, including combo options) on the KFC app or KFC.com will be eligible to unlock exclusive in-game rewards in one of the […]
Burger King is bringing the heat with Fiery Nuggets, a spicy version of its iconic chicken nuggets, and its latest take on frozen beverages with a hint of sweet heat, the Frozen Fanta Kickin’ Mango. The new Fiery Nuggets are coated with an irresistible spicy glaze, while the $1 Frozen Fanta Kickin’ Mango is a […]
Popeyes announces there is now a sandwich for everyone, everyday with the Blackened Chicken Sandwich hitting restaurants across the US and Canada. The breading-free, flavor-full sandwich is the first permanent addition to the chicken sandwich family since its iconic launch in 2019. Popeyes Blackened Chicken Sandwich features an antibiotic-free, whole chicken breast, marinated for 12 […]
Skippy peanut butter varieties are now certified vegan by the Vegan Awareness Foundation. The brand’s portfolio of vegan-certified products includes both creamy and Super Chunk peanut butter in regular and natural varieties, as well as squeeze packs and no-sugar-added peanut butter spreads. “We’re proud to be the only vegan-certified peanut butter that’s as delicious and […]
Lemon Perfect, the fastest-growing brand in the enhanced water category, announced that it is certified Plastic Neutral in partnership with rePurpose Global, the world’s leading plastic action platform. This collaboration will fund the recovery of nature- and ocean-bound plastic waste while contributing to systemic change through the financing of infrastructure and plastic waste supply chain […]
GoodPop and 4ocean announce that GoodPop will join the clean ocean movement, making history as the first food brand to receive its Plastic Neutral Product Certification. The two-year agreement with the frozen treat maker and the country’s premier ocean clean up company will offset more than half a million pounds of plastic from packaging and […]
Breckenridge Distillery, one of the most awarded craft distilleries in the U.S., and the official bourbon of the Denver Broncos, announced two new limited-edition Back-to-Back Broncos Bourbon Blends, the third commemorative Broncos Bourbon Blends of the series collaboration. This season’s bourbon collaboration pays homage to the back-to-back World Championships wins by the Broncos in 1997 […]
Labatt Blue Light is releasing Throwback Tea, a non-carbonated red raspberry hard iced tea, featuring the iconic red helmet on its packaging. Newly named the official sponsor of Bills Mafia, Throwback Tea brings today’s fans the intensity and nostalgia of the Bills’ teams from the 1990’s while they cheer on their favorite team. “There is […]
WWE and Nutrabolt, owner of the C4 brand, have expanded their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC. The C4 Ultimate Energy x WWE collection will consist of five special edition […]
Good Foods, a leader in better-for-you dips and guacamole, will delight thousands of tastemakers this year nationwide as the Official National Guacamole Partner of Seltzerland, the premier touring hard seltzer festival. Good Foods will sample its fan-favorite chunky guacamole at the CANtina presented by Good Foods alongside a ready-to-drink tequila seltzer or cocktail. VIP ticket […]
GoodPop, the award-winning better-for-you frozen treat brand continues its mission to clean up classic frozen treats by launching its first line of fudgy oatmilk-based frozen dessert bars. The four new treats-Fudge n’ Caramel Crunch, Double Chocolate Fudge, Fudge n’ Vanilla Crunch and Mint n’ Fudge Chip-are either dipped in chocolate fudge or include fudge chips. […]
Busch Light, a devoted supporter of the country’s agricultural community, announces its third annual release of Busch Light Corn Cans. The limited-edition cans honor and celebrate America’s farmers who work tirelessly to grow food for our communities, while raising awareness and funds for Busch Light’s long-time partner Farm Rescue, a nonprofit organization that provides critical […]
Pepsi, together with global superstar Bad Bunny, invite consumers nationwide to “Press Play On Summer” with an exclusive three months free of Apple Music. Now fans can stream all of Bad Bunny’s chart-topping hits as well as Apple Music’s full catalog of over 100 million songs for free all summer long. The “Press Play On […]
Tequila Don Julio, Mexico’s original luxury tequila, recently helped New Yorkers celebrate Cinco De Mayo. Returning for the third consecutive year, Tequila Don Julio made its biggest drop yet with 100,000 Don Julio Cincos (worth $500,000). Don Julio Cincos are digital and physical/paper vouchers that each unlock $5 for people to spend at a local […]
Yerbaé Brands Corp., a plant-based energy beverage company, has launched its latest innovation, Classic Lemonade, to 10,000 Compass Group North America locations nationwide, the national leader in food service management and support services. Compass compliments Yerbaé’s existing distribution network that includes Sprouts, Albertsons, Safeway, Vons, Hy-Vee, Jewel-Osco amongst many others. Yerbaé’s Classic Lemonade flavor is […]
Miller High Life and the maker of the Planters brand are teaming up to toast life’s simple pleasures. For the first time, the makers of the two brands are coming together to kick summer off right with “A Match Made in the High Life,” a new partnership that includes co-branded merchandise, retail displays and a […]
The boldest and edgiest Coca-Cola Creations flavor yet-a collaboration with musical powerhouse and Grammy-award winning artist Rosalía called Coca-Cola Move -brings to life the transformational power of music. From her beginnings as a classically trained flamenco artist in Spain, to her rise as a global pop star, Rosalía has transcended borders and genres in music, […]
Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part of the company’s Connected Stores solutions. Customers will now be able to scan items with their phone as they shop – from middle aisle products like cereal or canned goods, to loose items […]