Hershey Co. has announced its newest lineup of Halloween treats – including iconic collaborations wrapped in playful, Halloween-ready packaging This year’s seasonal must-haves are hitting shelves with a few familiar faces including: A nostalgic collaboration with Peanuts celebrating the classic, “It’s the Great Pumpkin, Charlie Brown,” with REESE’S Pumpkins and REESE’S Miniatures, featuring the beloved Peanuts gang. A new spooky shape from the KIT KAT brand! KIT KAT Counts join an iconic group of chocolate shapes and are available in snack and jumbo size assortment bags to encourage sharing. HERSHEY’S Cookies ‘n’ Crème Harry Potter Magical Friends Collection features favorite wizarding world characters including Hedwig, Dobby, and Fawkes.
“Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples for our consumers to look forward to year after year,” said Katie DeCapria, Sr. Manager Halloween at Hershey Co
The Hershey Company Debuts New Twists On Halloween Treat Classics
