The World of Sales Promotion
Subway and GenZ EV Solutions, a leading provider of electric vehicle (EV) charging solutions, are partnering on an EV Charging Oasis of the future. Through the partnership, the brands envision a more seamless experience for EV drivers with the installation of Subway Oasis charging parks at select locations-charging canopies with multiple ports, picnic tables, Wi-Fi, […]
Lightbox, (www.lightboxooh.com), a leader in digital out-of-home video, has announced a strategic partnership with Monster XP, (www.monsterxp.net), a leader in digital and experiential activations, to bolster its burgeoning window front media product. Lightbox’s window front asset continues to propel the brand’s expansion into urban locations with street-level inventory in major markets. This partnership leverages Lightbox’s […]
Circle K, the global convenience store chain, is rolling out a new selection of award-winning, value-priced wines including its exclusive Sunshine Bliss lineup priced under $8 and a premium lineup of six Fine Wines from $10 to $25. “Our wines are curated specifically for customers seeking both quality and convenience,” said Sophie Provencher, Sr. V.P., […]
Grocery TV, (www.grocerytv.com), an in-store retail media network with over 19,000 displays, has added 32″ digital displays to its new Front End product line, which is located in one of the most high-traffic areas of the store. Currently launched in a group of ShopRite supermarkets within the NYC DMA, Grocery TV’s new displays will continue […]
SES-imagotag, (www.ses-imagotag.com), has announced an agreement with Walmart to initiate the deployment of the latest-generation VUSION platform within several hundred Walmart U.S. stores. The contract will span several years, with a first phase of 500 locations over the next 12 to 18 months, for a total of 60 million digital shelf labels, with the opportunity […]
Wakefern Food, the nation’s largest retailer-owned cooperative, is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation. Following a successful pilot, Wakefern is placing Freeosk, (www.thefreeosk.com), units in 95 ShopRite and The Fresh Grocer stores. Freeosk transforms ordinary in-store spaces into discovery destinations for new products and categories. Historically, […]
Sonoma County-based Rodney Strong Vineyards has launched the Rodney Strong eCar Sweepstakes. Consumers can enter for a chance to win $60,000 toward an electric vehicle purchase. “Sustainability is an everyday practice for us and drives how we choose to live our lives at Rodney Strong Vineyards,” said V.P., Marketing, Erica Odden. “As one of California’s […]
Chicken Soup for the Soul Entertainment, (www.chickensoupforthesoul.com), announced Crackle Connex, a new advertising sales platform that simplifies the advertising buying process, has signed deals with two of the fastest growing Digital Out-of-Home (DOOH) networks in the US – rapidly scaling its reach to over 10,000 video screens. The company is adding screens through agreements with […]
Kraft Heinz is introducing pancake-inspired IHOP, indulgent coffee to homes across the country for the first time. IHOP Coffee is made with 100% premium arabica beans and is now available at grocery stores nationwide in three unique roasts: Signature Blend for a rich and smooth medium finish, Buttery Syrup to immerse tastebuds in delicious syrupy […]
Airly Foods has introduced AIRLY CRACKERS, a delicious new snack available at Walmart that removes greenhouse gases from the air. Airly crackers are the first ever climate-friendly snack designed to remove greenhouse gases from the air. Airly shares its carbon footprint on each box of crackers, removing between 18g – 21g of CO2 from the […]
Dutch Bros has introduced the Mangonada Rebel featuring Tajín, available at all 700+ Dutch Bros locations. The Mangonada Rebel is inspired by the iconic Mexican treat. This energizing take on a classic features a mix of Dutch Bros’ exclusive energy drink, Rebel, and mangonada flavor topped with Strawberry Real Fruit and Tajín. “When we first […]
Sazerac Co., has launched Mango Shotta, a mango-jalapeño-tequila shot offering that’s not afraid to be a little spicy. Inspired by the traditional Mexican “mangonada” recipe, Mango Shotta combines high-quality tequila with the sweet, fruity flavor of mango and the bold, spicy bite of jalapeño for a shot experience unlike any other. And, with lower alcohol […]
Cocovibe is launching environmentally sustainable, organic, plant-based, low sugar, additive-free, dispensed, functional electrolyte drinks. All Cocovibe styles are made with only two ingredients: organic coconut water and organic fruit juice They contain no additives (sugars, preservatives, or artificial ingredients), two to three times more electrolytes than sports drinks and two-thirds less sugar than traditional fruit […]
Molson Coors is set to release Topo Chico Spirited, its first line of ready-to-drink canned cocktails made with real spirits. Made with real juice and filtered sparkling water, Topo Chico Spirited will launch in single-flavor packs of three varieties, each inspired by classic cocktails: Tequila & Lime (ranch water), Tequila & Grapefruit (paloma) and Vodka […]
Oatly Group AB, the world’s largest oatmilk company, and Minor League Baseball have announced an exclusive, multi-year partnership across the US and Canada. The partnership launched in select parks and is believed to be the first-ever national, plant-based milk and plant-based, non-dairy dessert partnership with a sports league in the US. “We’re thrilled for Oatly […]
Carol’s Daughter, a pioneer in the natural haircare space, is encouraging fans to embrace their inner mermaid and let their curls sing as the exclusive haircare partner of Disney’s “The Little Mermaid.” Carol’s Daughter has re-released three classic collections – Black Vanilla, Wash Day Delight and Goddess Strength, with limited edition packaging in honor of […]
Burger King, in co-promotion with Spider-Man: Across the Spider-Verse, is entering the Spider-Verse with a limited-time take on the brand’s iconic Whopper sandwich. The “Spider-Verse” Whopper features a red bun topped with black sesame seeds, along with melted Swiss cheese and all the traditional Whopper toppings. Burger King Guests can have the “Spider-Verse” Whopper their […]
Nékter Juice Bar is teaming up with Nintendo to bring gaming fun this summer. To celebrate this collaboration and the return of Nékter’s Skoop frozen treat to the brand’s nearly 200 locations across the U.S., Nékter Juice Bar is providing its guests the opportunity to win one of 25 Nintendo Switch – OLED Model Prize […]
Tastykake is launching new product packaging inspired by the Sony Pictures’ movie “Spider-Man: Across the Spider-Verse.” The theatrical-themed packaging is featured on several fan favorite snacks including Tastykake single serve Mini Donuts and multipack Mini Muffins, Pecan Swirls and Glazed Honey Buns. Fans of Tastykake products and the Spider-Verse saga alike will be delighted to […]
Dunkin’ is introducing a fresh lineup of iced beverages. Dunkin’ fans can enjoy the New Raspberry Watermelon Dunkin’ Refresher, Turtle Signature Latte, and Butter Pecan Crunch Frozen Coffee. Dunkin’ Refreshers are an invigorating boost that iced aficionados sip. Guests can delight in fun flavors, including the new Raspberry Watermelon Dunkin’ Refresher and the popular comeback, […]