The World of Sales Promotion
Michelob ULTRA, the global beer sponsor of the NBA, is giving fans the chance to “Play Like A Pro” on some of the NBA’s most iconic courts and meet legendary players from around the league. MerchandisMichelob ULTRA is teaming up with the Chicago Bulls, Golden State Warriors, Houston Rockets, Milwaukee Bucks, New York Knicks, and […]
Bloom Nutrition, one of the fastest-growing wellness essentials brands of the decade, has introduced Bloom Pop, a better-for-you, fun and functional soda that’s full of flavor. Set to be on shelves around Labor Day 2025 across Walmart and major retailers nationwide, Bloom Pop has 20 calories, 4g of sugar or less and supports gut health […]
Coca-Cola’s newest flavor, Coca‑Cola Orange Cream and Coca‑Cola Zero Sugar Orange Cream infuse the timeless, refreshing taste of Coca‑Cola with a burst of the zesty-yet-smooth combo of orange and rich, creamy vanilla flavors. “Coca‑Cola Orange Cream will appeal to variety seekers looking to mix up their routines, find joy in trying new things and discover […]
poppi is partnering with A Minecraft Movie, marking the first movie collaboration for the soda brand. poppi is joining forces with A Minecraft Movie to introduce the better-for-you soda to gamers and movie-goers nationwide. Designed by the poppi in-house creative team, limited-edition 4-packs of core flavors Strawberry Lemon, Lemon Lime, Cherry Limeade, and Orange feature […]
Cupcake Vineyards has introduced Cupcake Vineyards Mimosas, a ready-to-drink sparkling wine cocktail featuring real fruit juice, along with new Cupcake Vineyards Alcohol-Removed Sauvignon Blanc. The new Cupcake Vineyards Mimosas are available in Classic Orange and Mango. Answering the growing consumer demand for wine-based cocktails, the Cupcake Vineyards ready-to-serve mimosas are crafted with bubbly brut wine […]
Wine brand Ménage à Trois has announced a philanthropic partnership with Dress for Success. Through support of the Dress for Success “Women Who Inspire” campaign, Ménage à Trois will support unemployed and underemployed women as they navigate their careers and build a brighter future. Reinforced by in-store point of sale materials, the wine brand will […]
Therabody has placed its first airport vending machine at San Francisco International Airport’s Terminal 2 so that more people can get relief and improve Therabody is well known for its hand held fitness, wellness and recovery products that can be used virtually anywhere. Therabody actually invented the first percussive therapy device, the “Theragun” massager as […]
Simply Spiked is introducing Simply Spiked Bold, a line of spiked lemonades and limeades with a bolder flavor and 8% ABV. In the High ABV category where taste is the #1 purchase driver, Simply Spiked Bold features two fan-favorite flavors: Signature Lemonade and Cherry Limeade. These boldly reimagined classics bring the 5% real fruit juice […]
Hendrick’s is introducing Oasium, the 6th limited edition release of its Cabinet of Curiosities collection. Oasium was inspired by the exotic herbs and fruits found in desert oases, evoking a lush desert paradise. Hendrick’s Oasium builds on the classic juniper character of Hendrick’s and adds a fresh twist with desert-inspired botanicals. Bursting with bright citrus […]
Baileys, the creator of Original Irish Cream Liqueur, is expanding its award-winning portfolio with the permanent addition of Baileys Non-Dairy Liqueur Made with Oat Milk, a flavorful collection taking its signature creaminess to the next level. The new offering is available in two tantalizing flavors-Coffee Toffee and Cookies & Creamy-Baileys Non-Dairy Oat Milk. Baileys Cookies […]
DiGiorno and Hidden Valley Ranch are teaming up to introduce limited-edition DiGiorno Spicy Rancheroni Thin Crust Pizza and the reimagined classic DiGiorno Chicken Bacon Ranch STUFFED Crust Pizza. Turning up the heat – the DiGiorno Spicy Rancheroni features a spicy buffalo-style Hidden Valley Ranch sauce topped with zesty pepperoni, mozzarella cheese, jalapeños, and a sprinkle […]
The RITZ Brand has launched its newest flavor innovation: Hot Honey. This new flavor is sure to stand out among the increasingly popular swicy (sweet + spicy) snack offerings. With a familiar, flaky texture and a rich, hot honey taste, RITZ Hot Honey crackers serve as a creative base for endless toppings. The mix of […]
Marzetti and TABASCO have teamed up to unleash the ultimate refrigerated spicy ranch—a rich, creamy Marzetti ranch fused with the flavor of TABASCO Pepper Sauce. Found in the fresh produce aisle, this refrigerated dressing is made with no preservatives and no artificial flavors, bringing a much-needed punch of flavor to the refrigerated dressings category. This […]
The Human Bean has announced a new addition to its beverage lineup, artfully-crafted Iced Shaken Espresso drinks. These ice-cold beverages combine rich espresso with the season’s favorite flavors and dairy options. This new category of beverages caters to a new-year desire for refreshing and light coffee options. Using a special spinning technique that creates a […]
Starbucks and Peanuts have launched a global brand partnership. Starbucks stores will introduce an exclusive line of Peanuts-inspired merchandise, beverages and food. This joyful collaboration will feature the Peanuts gang, as well as the Snoopy persona, Joe Kind Snoopy, available exclusively at Starbucks. Inspired by the Peanuts’ core of community and kindness and Starbucks commitment […]
Dutch Bros Coffee has introduced a new drink trio that includes the Poppin’ Boba Hyperchrome featuring new Blue Raz Poppin’ Boba, Brownie Batter Mocha with Soft Top and brownie pieces and Birthday Cake with Soft Top. The trio drops at all 1,000+ Dutch Bros locations, while supplies last. The Poppin’ Boba Hyperchrome remixes its exclusive […]
Maker’s Mark, the iconic handmade Kentucky bourbon, brought the magic of its homeplace in Loretto, Kentucky to New York City with an immersive holiday experience. Located in Union Square Park, The Maker’s Mark Winter Wheat Wonderland pop-up was located in Manhattan’s Union Square Park. Enchanting displays of wheat fields welcomed guests, featuring holiday-themed projections of […]
Stop & Shop has announced a brand-wide rollout of its innovative Savings Station, an in-store kiosk designed to make digital coupons more accessible for all customers. All 350+ Stop & Shop stores are expected to have the Savings Station by the end of January 2025. The Savings Station allows customers to easily activate all weekly […]
Anheuser-Busch has introduced Michelob ULTRA Zero, an alcohol-free brew that allows consumers more choice as part of an active lifestyle by offering a beverage option fitting more social occasions. Inspired by the great taste of Michelob ULTRA, Michelob ULTRA Zero will offer consumers half the calories of leading non-alc competitors. With only 29 calories, it […]
After a busy year of celebrating fishing and hunting, along with honoring military service members, Keystone Light is refreshing its cans and packages. The design is aimed at appealing to the brand’s core rural and new legal drinking-age consumers. Thanks to its eye-catching gold accent colors and inviting design, the updated packaging helps the brand […]