The World of Sales Promotion
WWE and Nutrabolt, owner of the C4 brand, have expanded their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC. The C4 Ultimate Energy x WWE collection will consist of five special edition […]
Good Foods, a leader in better-for-you dips and guacamole, will delight thousands of tastemakers this year nationwide as the Official National Guacamole Partner of Seltzerland, the premier touring hard seltzer festival. Good Foods will sample its fan-favorite chunky guacamole at the CANtina presented by Good Foods alongside a ready-to-drink tequila seltzer or cocktail. VIP ticket […]
GoodPop, the award-winning better-for-you frozen treat brand continues its mission to clean up classic frozen treats by launching its first line of fudgy oatmilk-based frozen dessert bars. The four new treats-Fudge n’ Caramel Crunch, Double Chocolate Fudge, Fudge n’ Vanilla Crunch and Mint n’ Fudge Chip-are either dipped in chocolate fudge or include fudge chips. […]
Busch Light, a devoted supporter of the country’s agricultural community, announces its third annual release of Busch Light Corn Cans. The limited-edition cans honor and celebrate America’s farmers who work tirelessly to grow food for our communities, while raising awareness and funds for Busch Light’s long-time partner Farm Rescue, a nonprofit organization that provides critical […]
Pepsi, together with global superstar Bad Bunny, invite consumers nationwide to “Press Play On Summer” with an exclusive three months free of Apple Music. Now fans can stream all of Bad Bunny’s chart-topping hits as well as Apple Music’s full catalog of over 100 million songs for free all summer long. The “Press Play On […]
Tequila Don Julio, Mexico’s original luxury tequila, recently helped New Yorkers celebrate Cinco De Mayo. Returning for the third consecutive year, Tequila Don Julio made its biggest drop yet with 100,000 Don Julio Cincos (worth $500,000). Don Julio Cincos are digital and physical/paper vouchers that each unlock $5 for people to spend at a local […]
Yerbaé Brands Corp., a plant-based energy beverage company, has launched its latest innovation, Classic Lemonade, to 10,000 Compass Group North America locations nationwide, the national leader in food service management and support services. Compass compliments Yerbaé’s existing distribution network that includes Sprouts, Albertsons, Safeway, Vons, Hy-Vee, Jewel-Osco amongst many others. Yerbaé’s Classic Lemonade flavor is […]
Miller High Life and the maker of the Planters brand are teaming up to toast life’s simple pleasures. For the first time, the makers of the two brands are coming together to kick summer off right with “A Match Made in the High Life,” a new partnership that includes co-branded merchandise, retail displays and a […]
The boldest and edgiest Coca-Cola Creations flavor yet-a collaboration with musical powerhouse and Grammy-award winning artist Rosalía called Coca-Cola Move -brings to life the transformational power of music. From her beginnings as a classically trained flamenco artist in Spain, to her rise as a global pop star, Rosalía has transcended borders and genres in music, […]
Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part of the company’s Connected Stores solutions. Customers will now be able to scan items with their phone as they shop – from middle aisle products like cereal or canned goods, to loose items […]
Subway and GenZ EV Solutions, a leading provider of electric vehicle (EV) charging solutions, are partnering on an EV Charging Oasis of the future. Through the partnership, the brands envision a more seamless experience for EV drivers with the installation of Subway Oasis charging parks at select locations-charging canopies with multiple ports, picnic tables, Wi-Fi, […]
Lightbox, (www.lightboxooh.com), a leader in digital out-of-home video, has announced a strategic partnership with Monster XP, (www.monsterxp.net), a leader in digital and experiential activations, to bolster its burgeoning window front media product. Lightbox’s window front asset continues to propel the brand’s expansion into urban locations with street-level inventory in major markets. This partnership leverages Lightbox’s […]
Circle K, the global convenience store chain, is rolling out a new selection of award-winning, value-priced wines including its exclusive Sunshine Bliss lineup priced under $8 and a premium lineup of six Fine Wines from $10 to $25. “Our wines are curated specifically for customers seeking both quality and convenience,” said Sophie Provencher, Sr. V.P., […]
Grocery TV, (www.grocerytv.com), an in-store retail media network with over 19,000 displays, has added 32″ digital displays to its new Front End product line, which is located in one of the most high-traffic areas of the store. Currently launched in a group of ShopRite supermarkets within the NYC DMA, Grocery TV’s new displays will continue […]
SES-imagotag, (www.ses-imagotag.com), has announced an agreement with Walmart to initiate the deployment of the latest-generation VUSION platform within several hundred Walmart U.S. stores. The contract will span several years, with a first phase of 500 locations over the next 12 to 18 months, for a total of 60 million digital shelf labels, with the opportunity […]
Wakefern Food, the nation’s largest retailer-owned cooperative, is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation. Following a successful pilot, Wakefern is placing Freeosk, (www.thefreeosk.com), units in 95 ShopRite and The Fresh Grocer stores. Freeosk transforms ordinary in-store spaces into discovery destinations for new products and categories. Historically, […]
Sonoma County-based Rodney Strong Vineyards has launched the Rodney Strong eCar Sweepstakes. Consumers can enter for a chance to win $60,000 toward an electric vehicle purchase. “Sustainability is an everyday practice for us and drives how we choose to live our lives at Rodney Strong Vineyards,” said V.P., Marketing, Erica Odden. “As one of California’s […]
Chicken Soup for the Soul Entertainment, (www.chickensoupforthesoul.com), announced Crackle Connex, a new advertising sales platform that simplifies the advertising buying process, has signed deals with two of the fastest growing Digital Out-of-Home (DOOH) networks in the US – rapidly scaling its reach to over 10,000 video screens. The company is adding screens through agreements with […]
Kraft Heinz is introducing pancake-inspired IHOP, indulgent coffee to homes across the country for the first time. IHOP Coffee is made with 100% premium arabica beans and is now available at grocery stores nationwide in three unique roasts: Signature Blend for a rich and smooth medium finish, Buttery Syrup to immerse tastebuds in delicious syrupy […]
Airly Foods has introduced AIRLY CRACKERS, a delicious new snack available at Walmart that removes greenhouse gases from the air. Airly crackers are the first ever climate-friendly snack designed to remove greenhouse gases from the air. Airly shares its carbon footprint on each box of crackers, removing between 18g – 21g of CO2 from the […]