The World of Sales Promotion
Anheuser-Busch has introduced Michelob ULTRA Zero, an alcohol-free brew that allows consumers more choice as part of an active lifestyle by offering a beverage option fitting more social occasions. Inspired by the great taste of Michelob ULTRA, Michelob ULTRA Zero will offer consumers half the calories of leading non-alc competitors. With only 29 calories, it […]
After a busy year of celebrating fishing and hunting, along with honoring military service members, Keystone Light is refreshing its cans and packages. The design is aimed at appealing to the brand’s core rural and new legal drinking-age consumers. Thanks to its eye-catching gold accent colors and inviting design, the updated packaging helps the brand […]
Guinness and Brooklyn Brewery have launched Guinness Fonio Stout, a limited-edition beer brewed in support of the Brewing for Impact campaign, a collaborative initiative inspired by Brooklyn Brewery Brewmaster Garrett Oliver’s pioneering work with ancient West African grain fonio. This beer celebrates the rich global history of Guinness, blending their Irish heritage with the vibrancy […]
Albertsons has launched Bee Lightly, the newest addition to the company’s Own Brands wine portfolio, distinguished by its unique flat bottle design crafted from 100% recycled polyethylene terephthalate (PET). This innovative approach to wine packaging marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality of […]
Kendall-Jackson has announced new multiyear partnerships with the Sacramento Kings, the Orlando Magic and the Phoenix Suns. These agreements mark a major expansion following its recent partnership agreement with its local Bay Area team, the Golden State Warriors. The partnerships will bring Kendall-Jackson’s wines to fans through in-arena activations, VIP events, and special promotions. The […]
Fernet-Branca, the iconic Italian amaro brand, has released its Limited Edition bottle: The Record Label. The first of its kind, this collector’s bottle is an invitation for Fernet loyalists to unlock never-before-seen content inspired by the world of music. Designed by the Brooklyn-based creative collective Madwell, The Record Label bottle, fitted with AR capabilities, unlocks […]