The Sparkling Ice brand, crafted by Talking Rain Beverage Co., has launched a new marketing campaign, themed, “Anything But Subtle.” The campaign features Emmy Award-winning actress Annie Murphy, best known for her starring role as over-the-top celebutante Alexis Rose in acclaimed sitcom, Schitt’s Creek.
“Sparkling Ice is ‘Anything But Subtle’ – and so is our strategy for 2024 and beyond,” said Ken Sylvia, Chief Executive Officer at Talking Rain Beverage Company. “
This will be the most significant year in our company’s history as we proactively and aggressively look to expand our position as the number one sparkling water brand in the U.S.,” Sylvia said.
Sparkling Ice Launches ‘Anything But Subtle’ Marketing Campaign
