SWAROVSKI Unveils New Flagship Store On Fifth Avenue

Swarovski has opened its largest ever flagship store on New York’s Fifth Avenue.
On entering the store, customers will discover Swarovski’s collections from crystal jewelry and home décor to Eyewear, Tableware, and limited-edition products; explore crystallized collaborations with global brands such as ’47 x MLB for the iconic New York Yankee cap and I HEART NY; and fine jewelry collections made with lab-grown diamonds.
Designed by Creative Director Giovanna Engelbert, the store aims to spark wonder whilst paying homage to the shimmering beauty of crystal. Ranged across two floors and measuring 14,400 square feet, Swarovski on Fifth displays the largest crystal chaton ever cut. Giovanna Engelbert, said, “I wanted to create the experience of entering a huge crystal and to ignite the imagination from the moment you step into the store. From the grand staircase in the shape of an octagon to the use of quilted velvet and silk throughout the store, all details are intended to provide customers the feeling of being inside a luxurious jewelry box.”