Tanishq Launches First U.S. Store In NJ

Tanishq, an Indian jewelry brand, has launched its first store in the U.S. in New Jersey. The brand aims to meet the evolving needs of Indian Americans, who comprise 4.35% of the state’s total population and are 387,000 strong.
The 3,750+ sq. ft., two-story showroom in Iselen, NJ, offers 6,500 unique designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones.
“We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the U.S. is a significant step in that direction,” said C K Venkataraman, Managing Director at Titan Co., the parent company of Tanishq.