Target is bringing together the brands, trends and value students and families are looking for this back-to-school and college season, with more partnerships than ever, design-led owned brands and standout assortments across apparel, school supplies, dorm and more. In stores, guests will find even more ways to express their personal style and school pride through expanded personalization options and locally tailored college gameday destinations. Through the back-to-school campaign, Do Your Thing, and back-to-college campaign, Let’s Run to Target, guests will discover fresh style inspiration, new trends and ideas for the new school year.
“Back-to-school and back-to-college are big moments for families and at Target we believe shopping for them should be inspiring and joyful – an opportunity for delight as you find everything you need,” said Cara Sylvester, Exec. V.P. & Chief Merchandising Officer, Target. “So we’ve put together an assortment with more trend-forward style, great design and unrivaled value than ever before. It’s distinctly Target. And combined with a seamless shopping experience, it’s even easier for students of all ages to discover fun, new ways to express themselves.”
Among the season’s standout launches is LoveShackFancy x Target, The Hollister Collection at Target and Owala x Cat & Jack.
Target Kicks Off Back-to-School Campaigns
