VSBLTY Partners With Phoenix Vision To Build Retail Media Network In Convenience Stores

VSBLTY Groupe Technologies, (www.vsblty.net). has signed a letter of intent with Phoenix Vision to collaborate on building a major media network starting with 600 convenience stores throughout the U.S.
Las Vegas-based Phoenix Vision now offers digital displays at various locations within participating retail stores and its software enables stores to monitor in-store advertising activities by capturing engaged viewers of advertising content. Phoenix Vision screens have the capability of calculating verified engagements of content per advertising unit and identifying individuals by demographics.
The network will also include VSBLTY’s industry leading VisionCaptor™ and DataCaptor™ software that combine motion graphics and interactive brand messaging with computer vision measurement and insights.