WK Kellogg Co has announced an accelerated timeline to eliminate all artificial colors and the preservative BHT across its full portfolio of cereals and cereal packaging. Production of cereals with the new recipes, including Kellogg’s Froot Loops and Kellogg’s Apple Jacks, will begin later this year, with food shipping to retailers before year-end.
The company will switch to colors derived from natural sources, including fruit and vegetable juices, as well as other plant-based ingredients. WK Kellogg has made a significant investment in its manufacturing facilities to support the transition to natural colors at scale.
“Consumers are looking for foods made with simple, recognizable ingredients and we are Sproud to meet those expectations, even sooner than planned,” said Doug VanDeVelde, Chief Growth Officer, WK Kellogg Co.
WK Kellogg Co Eliminating Artificial Colors In Cereals By the End of 2026
