WWE & C4 Launch First Product Collaboration

WWE and Nutrabolt, owner of the C4 brand, have expanded their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC. The C4 Ultimate Energy x WWE collection will consist of five special edition flavors and each product label will feature design inspiration drawn from WWE Championship titles.
C4 Ultimate Energy Drink x WWE is the same supercharged formula with 300mg of caffeine that consumers love, but now available in two new flavors, Ruthless Raspberry and Berry Powerbomb. The new C4 Ultimate Pre-Workout Powder x WWE is available in three new flavors – Pomegranate PileDriver, Bare Knuckle Blood Orange, and Nectarine Guava Knockout.
“WWE fans have always been a huge crossover audience for C4, and we are pumped to step into the ring with WWE for our first ever co-branded product collaboration,” said Robert Zajac, Chief Marketing Officer at Nutrabolt.