Jackery, a global leader of innovative portable power and green outdoor energy solutions, recently showcased its latest products at the 2023 Outdoor Retailer show in Salt Lake City. Jackery’s interactive booth, spanning over 110 square meters, featured a range of portable power products and eco-friendly exhibits including the new Jackery Solar Generator 2000 Plus, as […]
Coca-Cola North America’s robust presence at the National Restaurant Association Show 2023 spotlighted how its portfolio of products, services and partnerships can help foodservice operators drive profits. The restaurant-themed Coca-Cola Eats booth delivered an immersive experience centered on the theme of “Loved Brands. Done Sustainably. Delivered Digitally.” The new Coca-Cola Flex powered by Freestyle, a […]
Gorrie, a North York Ontario, Canada-based display firm, designed and produced this impressive exhibit booth for Google. Collision is an event in which two or more bodies exert forces on each other in a relatively short time. Well, that was exactly what Gorrie was tasked with for this impressive Google booth. With less than 5 […]
Freeman, a global leader in events, has acquired Sparks, a global brand experience agency. Founded in 1919 and headquartered in Philadelphia, PA, Sparks has provided award-winning exhibit and event experiences to a diverse group of Fortune 1000 brands, including Google, Salesforce, Anheuser-Busch InBev, and T-Mobile. Sparks will combine with Freeman’s award-winning agency business, which also […]
Orbus Visual Communications has introduced Blaze™ SEG Light Boxes. The Blaze SEG Light Box collection is available in wall-mounted, freestanding, and hanging variations. Setting itself apart with its sleek 6-inch depth frame (4-inch for wall-mounted), the Blaze SEG Light Box eliminates unwanted shadowing while evenly dispersing light. Featuring pre-attached, full perimeter LED light bars, this […]
Electrify Expo, North America’s largest electric vehicle (EV) festival, is gearing up for the 2023 season with a seven city tour. Kicking things off in Long Beach, CA and making its way around the country to San Francisco, Washington DC, New York, Seattle, Miami and concluding in Austin, TX, the festival showcases over 1 million […]
Planar has announced the Planar DirectLight Pro Series. The cutting-edge LED platform uses a high-bandwidth video transport and delivers high brightness, outstanding image performance and a range of popular pixel pitches down to sub-1 millimeter. The Planar DirectLight Pro Series is offered in popular Planar Complete display configurations, including 109-inch, 137-inch, 164-inch, 198-inch and 219-inch. […]
Target Names Lisa Roath As Chief Marketing Officer
Target has named Lisa Roath as Exec. V.P. & Chief Marketing Officer. Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations. She will report to Cara Sylvester, Exec. V.P. & Chief Guest Experience Officer. A 17-year Target veteran, […]
GM Names Norm de Greve As SVP & CMO
General Motors has named Norm de Greve as Sr. Vice President and Chief Marketing Officer. De Greve joins GM from CVS Health, where he has served as chief marketing officer since 2015. While at CVS Health, de Greve helped transform the company from America’s corner drug store to the largest consumer health care company in […]
Wonderful Company Names B. Serin SVP Of Marketing
The Wonderful Co. has appointed Benal Serin as Senior Vice President of Marketing. In her new role, Serin will be responsible for leading all marketing efforts in Wonderful’s industry-leading product portfolio that includes nuts (Wonderful Pistachios), juice, tea, and arils (POM Wonderful), and citrus (Wonderful Halos mandarins and Wonderful Seedless Lemons) businesses. Serin will play […]
Under Armour Appoints Dausch Chief Consumer Off.
Under Armour has appointed Jim Dausch as Executive Vice President, Chief Consumer Officer. As Chief Consumer Officer, Dausch will lead the company’s global brand, marketing, digital engagement, and customer experience across all commerce channels. He will report directly to CEO Stephanie Linnartz. Dausch joins Under Armour from Marriott International, Inc., where he served as Global […]
Chobani Names Thomas Ranese New CMO
Chobani, the next generation food and beverage company originally known for its Greek yogurt, has named Thomas Ranese as its new Chief Marketing Officer. Ranese joins the Chobani executive leadership team from Abbott having previously served in marketing leadership roles at Uber and Google.
Vans Appoints D. Leenknegt As Global CMO
Vans has appointed footwear industry veteran Drieke Leenknegt as its new Global Chief Marketing Officer. Serving in leadership roles with Timberland and Nike prior to arriving at Vans, Drieke brings more than 20 years of knowledge across marketing and communications.
Hormel Appoints Aakre As Group V.P. & CMO
Hormel Foods, has appointed Scott Aakre as CMO of the Hormel Foods Retail business, which include such brands as Planters, Skippy, Dinty Moore, Hormel chili, Corn Nuts, Herdez and SPAM. Aakre most recently was Sr. V.P., Brand Fuel, which includes the company’s innovation and shopper insights teams.
Dutch Bros Appoints Tana Davila As CMO
Dutch Bros, one of the fastest-growing brands in the foodservice and restaurant industry in the U.S. by location count, has appointed Tana Davila as Chief Marketing Officer. As CMO, Davila will oversee brand and product marketing, creative and the Dutch Bros rewards program.
Serta Simmons Bedding Names Tim Oakhill CMO
Serta Simmons Bedding, Inc., a leading global sleep company, has appointed Tim Oakhill CMO. Oakhill previously held various marketing roles including Chief Marketing Officer at Simmons Bedding. In these roles, Oakhill drove significant sales growth. More recently, he founded one of the industry’s first direct-to-consumer brands, Yogabed.
Subway Announces New Marketing Executives
Subway announced new senior leadership appointments. Former EMEA President, Mike Kehoe, will return to the U.S. as Global Chief Development Officer, focused on setting the global strategy for traditional and nontraditional development In addition, Subway has promoted Cristina Wells to Sr. Vice President of U.S. Marketing.
Marco’s Pizza Appoints Denise Lauer As CMO
Marco’s Pizza has appointed Denise Lauer as Chief Marketing Officer. Lauer has an extensive background developing high-performing, data-driven marketing and communications strategies for both startups and leading brands, including Morton Salt, PepsiCo – Quaker Foods & Snacks, FedEx, and Eaton Corp.
Tractor Beverage Names Rios As SVP Of Marketing
Tractor Beverage, one of North America’s fastest-growing beverage brands, has appointed Gus Rios as Sr. V.P., Marketing. Rios brings a wealth of experience to the company, including recent roles at Coca-Cola and PepsiCo. Rios will oversee the company’s brand strategy, advertising, and customer engagement.
Sutherland Packaging Installs HP Pagewide C550 High-Speed Digital Press
Sutherland Packaging, a leader in corrugated p.o.p. displays, has expanded its digital print capabilities with the world’s second HP Pagewide C550 Digital Press. Sutherland is among the first U.S. suppliers to add the newest generation of HP’s single-pass digital press, which features offset-quality printing in more than 16,000 vibrant colors at speeds comparable to conventional […]