New Directions in Marketing Campaigns
PepsiCo announced a transformational new era for the Gatorade brand, expanding how its science-backed hydration expertise shows up beyond sport occasions. Gatorade’s new chapter is designed to help people understand hydration so they can choose products with confidence. The three changes for the brand are: Clearer benefit messaging on packaging to address different hydration needs; […]
Lucky Charms and Trix are adding more fun to the cereal aisle with two new cereals made with colors from natural sources. This summer, fans can enjoy Lucky Charms Unicorn Cotton Candy cereal, featuring three new unicorn marshmallows, and Tropical Trix featuring Disney’s Moana cereal, inspired by the fan-favorite film. “Whether it’s discovering new ways […]
Target is launching a new Baby Boutique experience featuring premium brands and expanding its Baby Concierge service to stores so parents can get expert support. The new spaces in stores make it easier to discover and compare products, and add nearly 2,000 thoughtfully-curated new items and exclusive finds guests won’t see anywhere else. Baby Boutique […]
GROWNSY, a fast-growing baby care brand, has launched at the Babylist Beverly Hills Showroom. Parents can explore GROWNSY’s core innovations: GROWNSY All-in-One Baby Bottle Washer , A 4-in-1 system that washes, sterilizes, dries, and stores bottles and accessories; GROWNSY Electric Nasal Aspirator, With three adjustable suction levels, soothing lights, and music; and GROWNSY Baby Bottle […]
TruGolf Links has announced plans to open a 4,011 sq. ft. flagship facility in Westbury, Long Island, NY. The flagship location includes an upscale restaurant and full bar component. A Nasdaq-listed tech and manufacturing company of high-tech golf simulators, TruGolf ( has historically sold their tech throughout the United States to end-users. Now, the company […]
Topgolf, the leader in sports entertainment, is bringing back its fan-favorite Summer Fun Pass at a new low price, offering families and golfers alike an affordable way to enjoy two hours of gameplay every single day, at all U.S. Topgolf locations. Tiffany Brush, Senior Director of Marketing, Topgolf, said, “Our Summer Fun Pass is a […]
CVS Health has unveiled the first of nearly 20 pharmacy-only CVS Pharmacy locations it plans to open this year to increase access to pharmacy care. The new pharmacy, located in Chicago’s West End, will help bridge gaps in care and make it easier for community members to access medications, immunizations and other health care services […]
As more customers seek support for weight management, Walmart is expanding its Better Care Services platform with new offerings that bring together virtual care, nutrition services and pharmacy access in one experience. The platform now includes weight management support services for customers on or exploring GLP-1 therapies, complementing the convenient access they already have to […]
Newegg Commerce has opened its immersive Gamer Zone to the public, marking a new chapter in the company’s commitment to gaming culture, esports, hands-on technology education, and local community engagement. Newegg Gamer Zone is a 2,300 sq. ft. experiential space designed to bring together gamers, creators, students, and tech enthusiasts in a dynamic, interactive environment. […]
Dave & Buster’s is launching “What The Fun,” a national brand platform redefining what spontaneous entertainment looks like. Debuting alongside the campaign is the biggest value offer in brand history: the 60-Day Unlimited Play Pass. For just $1 a day, loyalty members get 60 consecutive days of unlimited gameplay. Guests can enjoy unlimited game play […]
The Home Depot is expanding its U.S. footprint with 12 new stores and more than 1.6 million square feet of retail space across eight states in 2026. As the nation faces a critical need for new housing and the upkeep of aging homes, this growth will create thousands of career opportunities and boost local economies […]
Lowe’s has introduced a new associate-powered annual subscription offering to its MyLowe’s Rewards loyalty members called HomeCare+. For just $99 a year, Lowe’s will offer seven in-home services that make it easier for homeowners to manage essential up-keep tasks on a regular basis, whether they’re crunched for time or in need of the expertise of […]
SpartanNash, a C&S Wholesale Grocers company, recently opened its fifth Supermercado Nuestra Familia location, expanding the Company’s footprint into Topeka, KS. The 50,000 sq. ft. store delivers a vibrant, market-style shopping experience with exciting features, including an expanded bakery selection featuring tres leches cakes, gelatins, flans, and other traditional favorites. “Our new store is a […]
As Save A Lot continues to expand its culturally relevant private label offerings, the largest independently owned grocery store chain in the U.S. is expanding its private label Hispanic brand under a new name, La Tierra de Sabores. The refreshed brand features vibrant colors and patterns designed to reflect a more authentic look. “La Tierra […]
H Mart, the nation’s largest Asian supermarket chain, will open its largest U.S. location at Pacific Commons Shopping Center in Fremont, CA. The flagship store will introduce H Mart’s brand-new multi-level prototype, featuring a food hall and dine-in restaurants in addition to its expansive grocery offering. The first-ever food hall will feature a curated mix […]
99 Ranch Market, the nation’s leading Pan-Asian grocery store chain, has opened EAT UP, a 12,000-sq. ft. food hall located inside the brand’s New York City store in Flushing, Queens. . EAT UP features everything from comfort classics like Taiwanese crispy fried chicken cutlet and Hong Kong milk tea, to bold regional specialties like aromatic […]
Clarins has launched the AI Skin Observer dedicated to advanced skin analysis. This new cutting-edge device is currently being deployed in 20 stores worldwide, including John Lewis Oxford Street in London, Printemps Haussmann in Paris and Macy’s Herald Square in New York. The AI Skin Observer leverages both biophysical sensors and face pictures with multiple […]
SkinSpirit, a leading provider of BOTOX Cosmetic and dermal fillers, has opened its fourth clinic in partnership with Nordstrom at Nordstrom Topanga, CA. At the Nordstrom Topanga clinic, SkinSpirit will offer its signature, award-winning facials, injectables including BOTOX Cosmetic and dermal fillers, microneedling with a collection of personalized add-on catalyst serums, and advanced laser treatments. […]
Charles Schwab is expanding its branch network, underscoring the firm’s commitment to serve its fast-growing retail client base through a range of channels, including in-person guidance, relationships, and service. Schwab currently operates nearly 400 branches across the U.S.; locations that play a critical role in serving clients as well as driving client and asset growth […]
Netflix House Dallas is now open at the Galleria Dallas. At more than 100,000-sq. ft., Netflix House is its permanent, year-round entertainment destination where fans can explore, taste, play and shop favorite shows and movies. Its first location recently opened at King of Prussia, outside Philadelphia, and a third location is planned for Las Vegas […]