New Directions in Marketing Campaigns
bp has opened its new electric-vehicle charging site in Houston, TX, expanding its network of EV chargers in the US. The new bp pulse station is the first bp pulse branded Gigahub™ in the U.S. The Gigahub™ will offer 24 high-speed EV charge points with Tritium 150kW DC fast chargers. The chargers will be integrated […]
CITGO recently launched an electric vehicle (EV) charging pilot program designed to meet the needs of EV drivers in Battle Creek, MI. The CITGO location now offers both regular transportation fuel and EV charging stations. For added consumer convenience, EV Chargers include both Charging System (CCS) and the North American Charging Standard ( NACS) plugs. […]
Starbucks is creating a more accessible store experience across its U.S. store portfolio through an Inclusive Spaces Framework. The new design framework defines how Starbucks will help expand independence, choice and ease for all people across physical and digital spaces. The first store to be built using the inclusive design framework has opened in Washington, […]
The LEGO Group, LEGO House and the LEGO Foundation have announced a range of long-term initiatives designed to support and celebrate neurodivergent children and adults. All LEGO stores in the U.S. and Canada will be KultureCity Sensory Inclusive Certified. The certification serves as a reassurance to visitors that staff at certified venues understand how sensory […]
Buffalo Wild Wings recently opened its 100th standalone BWW GO location. BWW GO is a takeout and delivery business offering the same wings and sauces guests love with ease and convenience, much closer to the off-premise-seeking consumer. Recognizing a significant shift in consumer behavior post-COVID, Buffalo Wild Wings strategically tapped into the burgeoning demand for […]
Chick-fil-A has opened its first-ever mobile pickup restaurant in New York City. Chick-fil-A 79th & 2nd will cater to busy New Yorkers by focusing solely on delivery and mobile app ordering for a quick and easy pickup experience. While the restaurant will not offer a seating area or dine-in services, Chick-fil-A’s signature hospitality will be […]
Diageo is the first spirits producer to sign a global agreement with ecoSPIRITS, (www.ecospirits.global), for the distribution of Gordon’s, Captain Morgan and Smirnoff in reusable glass packaging format in 18 markets over the next three years. Diageo’s spirits will be sent to participating bars, hotels and restaurants in a 4.5L ecoTOTE designed to be used […]
Bacardi has completed the world’s first commercial production of a glass spirits bottle fueled by hydrogen. Bacardi worked with premium glassmaker, Hrastnik1860, to pioneer new technology that powered a glass furnace with hydrogen as its primary energy source and in doing so cut the Greenhouse Gas (GHG) emissions typically produced as a byproduct of glass […]
McDonald’s has begun testing CosMc’s, a new small-format, beverage-led concept. Inspired by nostalgia and powered by a menu of bold, refreshing beverages, the first CosMc’s location has opened in Bolingbrook, IL. By the end of 2024, McDonald’s plans to open 10 CosMc’s pilot locations across the Dallas-Fort Worth and San Antonio metro areas. CosMc’s menu […]
Swig, The Home of the Original Dirty Soda, announced a significant milestone with the successful signing of 250 franchise units across seven new markets: Florida, North Carolina, South Carolina, Tennessee, Arkansas, Missouri, and Idaho – with the first Arkansas, Idaho and Missouri stores opening later this year. The company projects that by the end of […]
AMC Theatres, the largest theatrical exhibitor in the U.S. and the world, announced that for the first time in its history, an all-new line of AMC-branded premium gourmet chocolate candies – AMC Cinema Sweets – is available to moviegoers at AMC concession stands throughout the U.S. “We spent the last year in research and development […]
Regal is introducing a refillable popcorn bucket and soft drink cup at its movie theatres. Guests will be able to refill their collectible containers for only $10 on all subsequent trips to the movies in 2024. Not only do RCC members and Unlimited subscribers receive reduced pricing on the refillable containers, but they accumulate credits […]
GE Appliances has announced its latest feature for select WiFi connected wall ovens and ranges in collaboration with Kroger. The update offers a new way to discover recipes, shop for ingredients, and cook. Viren Shah, Chief Digital Officer at GE Appliances, said, “We are thrilled to collaborate with Kroger and use our combined expertise in […]
Samsung Electronics is introducing the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+, featuring AI Vision Inside and Anyplace Induction Cooktop connect with AI-updated Samsung Food to form a total food ecosystem. AI Vision Inside,uses a smart internal camera that can recognize items being placed in and out of the refrigerator. It is equipped […]
Champion Athleticwear has announced its newest innovation: Eco Future Reverse Weave with CiCLO technology, a patented and science-based solution that allows synthetic textiles to behave more like natural fibers when they enter the environment. Over 60% of today’s textiles are made with plastic-based synthetic fibers like polyester and nylon, which remain indefinitely in the environment […]
Crocs is taking steps to further its circularity ambition with the launch of a new Retail Takeback Pilot Program. This program invites consumers to give their old Crocs shoes new life by bringing them into Crocs retail stores in select states. Crocs will then leverage partnerships and product innovation to strive towards giving each pair […]
Walmart has announced efforts to expand and modernize its stores. In the next five years, Walmart is planning to build or convert more than 150 stores, while simultaneously continuing its program to remodel existing stores. During the next 12 months, Walmart plans to remodel 650 stores across 47 states and Puerto Rico. Its new and […]
Target Corp. is introducing more than 1,000 new wellness-related products starting at just $1.99 to support guests on their wellness journey. Target’s 1,000 new wellness products, including hundreds that are exclusive to Target, bring a one-of-a-kind shopping experience to its guests. From supplements and hydration boosters to skincare and functional beverages, the retailer’s assortment brings […]
Ford and Resideo Technologies announced a joint simulation project to explore vehicle-to-home (V2H) energy management called the “EV-Home Power Partnership,” designed to explore the potential of electric vehicle batteries to support optimal home energy management. The project will explore, test and quantify the customer benefits of pairing bi-directional EV charging with a Resideo smart thermostat […]
Hyundai Motor Co. and Kia Corp. have signed an agreement with Samsung Electronics for a Car-to-Home and Home-to-Car service partnership, aiming to enhance the connectivity between residential and mobility spaces. Hyundai and Kia customers will be able to remotely control digital appliances via touch and voice commands through their cars’ in-car infotainment systems. Conversely, they […]