What’s Happening in Promotion & Marketing
Peloton has appointed Leslie Berland as Chief Marketing Officer. Berland brings more than two decades marketing expertise for iconic brands. She will serve as a member of the leadership team, overseeing brand marketing, creative, consumer insights, and global communications.
Purple Innovation, known for creating the “World’s First No Pressure Mattress,” has appointed Scott Kerby as Chief of Owned Retail. Kerby will oversee all aspects of Purple’s owned retail operations. Most recently, Kerby lead a successful retail team at Sephora as V.P., Head of Stores.
Brinker International has appointed Jesse Johnson as V.P. Marketing to develop and execute marketing strategies for Chili’s. Johnson spent much of his career at Wieden+Kennedy (W+K) leading award-winning marketing initiatives and campaigns for brands such as Procter & Gamble, Nike Golf and KFC.
DICK’S Sporting Goods has named Ray Sliva as Exec. V.P., Stores. Sliva will report to President & CEO, Lauren Hobart. Prior to joining DICK’S Sporting Goods, Sliva served as Best Buy’s President of Retail responsible for U.S. sales across all customer touchpoints, including in-home consultations, Best Buy for Business, digital sales, and nearly 1,000 brick […]
Marchon Eyewear Announces Marketing Appointments Marchon Eyewear, one of the world’s largest manufacturers and distributors of glasses, graduates and sun glasses,has appointed Gabriele Bonapersona as Chief Brand Officer and Gabriele Cappelli as Chief Product Officer. As Chief Brand Officer, Bonapersona will oversee Marchon and Altair’s brand portfolio. As Chief Product Officer, Cappelli will lead the […]
Lobos 1707 Tequila & Mezcal, has appointed Cindy Wang-Simms, as the company’s Chief Marketing Officer. Wang-Simms will oversee Lobos 1707’s brand strategy & planning, partnerships as well as marketing and advertising initiatives. Wang-Simms spent the last seven years leading the Kona brand, starting at Craft Brew Alliance and then was promoted to the Vice President […]
Nelly Kennedy will assume responsibility for international marketing at Volkswagen. In this role, she succeeds Jochen Sengpiehl, who has moved to Volkswagen Group China as CMO. Kennedy, formerly Sr. Global Brand Marketing Director at Google, is an acknowledged digital expert and has decades of experience in brand marketing. Volkswagen CEO Thomas Schäfer, said, “As the […]
Beam Suntory, producer of iconic brands like Jim Beam and Maker’s Mark, has announced several moves within its executive leadership team. Greg Hughes, currently Pres. N.A., and Jessica Spence, currently President Brands, will swap roles. Spence will be responsible for leading commercial operations in the U.S. Hughes will become Chief Growth & Brands Officer, leading […]
The National Basketball Association (NBA) announced that Tammy Henault has been named Chief Marketing Officer. As CMO, Henault will lead all global marketing efforts for the NBA and its affiliate leagues. She will play a leading role in launching the new NBA App and NBA ID, the league’s new membership program.
Arby’s has named Rita Patel as Brand Chief Marketing Officer. Patel will oversee Arby’s brand strategy, menu, and culinary innovation, as well as advertising and integrated marketing communications. Patel joined Inspire Brands in 2020 as Brand CMO for Buffalo Wild Wings.
BlueTriton Brands, producer of a portfolio of purified water brands, has appointed Kheri Holland Tillman, as Chief Marketing Officer. Tillman has driven national and global integrated business strategies for an array of prominent brands such as Jell-O, JBL and Dos Equis.
Tyson Foods has named Melanie Boulden as Executive Vice President, Chief Growth Officer. Boulden will be responsible for all aspects of global brand marketing to foster the growth of the company’s portfolio of brands and products. Boulden will oversee functions including consumer and corporate branding, innovation, R&D, communications, and consumer insights and analytics. Boulden most […]
Advance Auto Parts, a leading automotive aftermarket parts provider, has promoted Herman Word, Jr. to Exec. V.P. U.S. stores and Carquest Independents. Word joined Advance in 2003 and had served as Division President, Carquest North America, leading Carquest Branded Stores since 2019.
Impossible Foods has appointed Leslie Sims as Chief Marketing & Creative Officer. Sims joins the company from Deloitte Digital. Under Sims’ leadership, the company plans to significantly increase consumer awareness and trial.
Little Caesars has named Greg Hamilton as CMO. Hamilton is being promoted from his role as Sr. V.P. Marketing with Little Caesars. Hamilton has played a key role in the brand’s high-profile initiatives, including its first Super Bowl commercial and its integration with The Batman movie and Call of Duty.
Heaven Hill has appointed Matt Blevins as CMO. Blevins, who has 20 years of marketing experience working with the Jack Daniels Tennesse Whiskey portfolio, will continue to elevate Heaven Hill’s strategic growth plan and diverse, award-winning portfolio of brands.
REI Co-op has appointed Mary-Farrell Tarbox as V.P., Physical Stores & Retail Operations. Tarbox will provide strategic leadership for REI’s 180 physical stores and retail operations team, which account for more than three-quarters of the company’s 16,000+ employee base.
Bacardi has named Pete Carr, previously Regional President for North America, to the newly created role of Exec. V.P. & Global Growth Officer. Carr will be responsible for commercial excellence and strategy, route-to-market models, digital commerce, and on-trade relationships.
Nutrabolt, marketer of C4 Energy, Cellucor, and XTEND health and wellness brands, has named Robert Zajac as CMO, and Sabba Naserian as Chief Growth Officer. Most recently, Zajac was SVP, Global Brand Marketing at Abercrombie and Fitch. Sabba Naserian previously served as Nutrabolt’s V.P., Global Dev.
Estée Lauder has promoted Guillaume Jesel to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development. In this new position, Guillaume will continue to oversee TOM FORD BEAUTY. Prior to leading TOM FORD BEAUTY, Guillaume spent a decade with M·A·C Cosmetics.