Online- Newsletters
Inspired by its range of boldly refreshing flavors, Perrier is unveiling a new global campaign,”Feel the Flavor.” The new creative campaign invites consumers to embrace what makes their life most vibrant. “We’re excited to launch our latest global campaign that features Perrier’s wide range of sparkling flavors including Lime, Peach, Pink Grapefruit, Pineapple and Strawberry,” […]
Grocery TV, (www.grocerytv.com), the largest digital advertising network in U.S. grocery, is adding 2,600 point-of-sale displays to its network through a new partnership with Southeastern Grocers, one of the largest supermarket companies in the U.S., which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores. Grocery TV expects to add 6,000 more […]
Following its successful launch, Simply Spiked Lemonade, a collaboration between Molson Coors Beverage Company and The Coca-Cola Company, is now gearing up for a full-fledged marketing blitz, with a series of ads set to air across TV, digital, social, Spotify and out-of-home in select markets. It’s tagline? “It’s Getting Juicy.” “This is a perfect, serendipitous […]
HEINZ is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. Innovating its iconic ketchup bottle, HEINZ is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its condiments. For The Kraft Heinz Company, this collaboration aligns with […]
GOATOTE is piloting its reusable bag kiosk system in CVS Pharmacy and Target stores across New Jersey, as the state enacts a ban on single-use plastic bags. GOATOTE is partnering with 99Bridges for the technology platform that powers their reusable bag system. As an increasing number of policies, come into effect to help address the […]
As many Americans begin heading back into the office, Monster Energy Java has just the morning-pick-me-up: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel. Monster’s nitro cold brew has a full-bodied flavor without the acidic bite of traditional iced coffee, owing its sweetness to its nitrous bubbles that add that […]
HEINEKEN is addressing the growing work-life imbalance with The Closer, a whimsical, high-tech bottle opener that closes work applications when a bottle of Heineken is opened with it. Consumers can enter for a chance to win a Closer on the Heineken website. Bram Westenbrink, Global Head of the Heineken Brand, said, “With the boundaries between […]
Halo Top, the frozen treat brand is hitting the road this summer, touring Ontario’s major festivals sharing good vibes, tasty treats and inspiring a wellbeing movement. Halo Top’s frozen treats are made with fewer calories, less sugar, lower fat and higher protein than traditional ice cream. The brightly coloured Halo Top Scoop Truck is making […]
KIND Healthy Snacks is introducing its first national in-person tour with its KIND “Better Than Ice Cream” Truck to share thousands of free KIND FROZEN Treat Bars with consumers across the country. KIND will be visiting ten national cities including New York City, Nashville, Chicago, Seattle, San Francisco, Portland, OR and Bentonville, AR, and more […]
Culvers, which has grown from a single family-owned restaurant in Sauk City, WI to now boasting over 850 restaurants in 25 states, is emphasizing its proud small-town Wisconsin heritage in its newly evolved “Welcome to Delicious” integrated marketing campaign. The campaign, which is headlined by a 17-city event tour featuring the first-ever Culver’s food truck […]
MTN DEW & Circle K have released MTN DEW Purple Thunder, a new beverage that combines blackberry and plum for the ultimate berry combination, available only at Circle K. “We are thrilled to offer MTN DEW PURPLE THUNDER as an exclusive flavor at Circle K,” said Kevin Lewis, Chief Marketing Officer for Circle K parent […]
Zevia, the plant-based, zero sugar, naturally sweetened beverage company, has added two new limited-time flavors, Fruit Punch and Orange Cream. These limited-edition nostalgic flavors are available for a short time this summer at select retailers. “We are thrilled to launch our limited-time summer flavors,” said Paddy Spence, CEO of Zevia. “At Zevia, we focus on […]
The Costa Coffee BaristaBot combines exceptional coffee with technology for a customized coffee experience. Fully customizable, gourmet espresso drinks on-demand are made with freshly ground Costa Coffee and fresh milk. An intuitive mobile app and fully embedded payment platform deliver personalized, touchless customer service. Once customers create their perfect cup, they can save and name […]
Reese’s is bringing the Reese’s Stuff Your Cup experience to Times Square. Visitors can now have the Reese’s experience of a lifetime. Reese’s Stuff Your Cup is a one-of-a-kind experience where Reese’s fans are invited to dream big and make their own one-pound, over-the-top Reese’s Peanut Butter Cup creation, featuring Reese’s peanut cup butter directly […]
Ghirardelli Chocolate Co. has reopened its flagship Chocolate Experience Store, in San Francisco’s Ghirardelli Square. “We are thrilled to unveil the Chocolate Experience Store to our community of chocolate lovers and hometown of San Francisco,” said Justin Reese, VP of Retail and eCommerce at Ghirardelli Chocolate Company. “Our premium chocolate, the historic architecture and the […]
Siffron offers the Kinetic Wire Shelf, which features an ultra-slick coating, allowing product facing easy with 7º angle standard needed to gravity feed products. Weight-tested to handle up to 100 lbs., the Kinetic Wire Shelf is lightweight, installs in seconds, and fits into standard gondola uprights with no mounting tools required. The Kinetic Wire Shelf […]
Bud Light has launched the new Bud Light Texas Pack featuring custom cans that pay tribute to the state, its people and their larger-than-life Texas pride. The all-new pack is an exclusive Texas offering that celebrates the love every local has for their great state with the signature Lone Star of Texas displayed front and […]
VSBLTY Groupe Technologies, (www.vsblty.net). has signed a letter of intent with Phoenix Vision to collaborate on building a major media network starting with 600 convenience stores throughout the U.S. Las Vegas-based Phoenix Vision now offers digital displays at various locations within participating retail stores and its software enables stores to monitor in-store advertising activities by […]
Volta Inc., (www.voltacharging.com), an industry leader in commerce-centric electric vehicle (“EV”) charging networks, has launched the Volta Media Network, offering advertisers a digital, location-based network that engages consumers where they shop, simultaneously driving measurable business results and environmental impact. Volta’s charging stations feature high-impact digital screens directly in front of top commercial locations and display […]
Del Monte is helping to lead the upcycled food movement with the industry’s first canned vegetable product to be Upcycled Certified by the Upcycled Food Association. Del Monte Blue Lake Petite Cut and Blue Lake Farmhouse Cut Green Beans are made with 100% upcycled and sustainably grown green beans. Greg Longstreet, CEO, Del Monte Foods, […]