Logitech wanted a display to showcase its branding for the holiday season. To achieve this, the display design highlights the Logitech Wonderboom brand on both the skirt and trappack graphics using the new Ultimate Ears logo. A live demo display was incorporated to showcase the sound quality of the speaker in the center of the economical corrugated pallet. This unit was flexible enough to be removed at the end of the lifecycle of the corrugated display and placed on a shelf for continued use. The display was fully assembled with no set up needed, except to plug it in. This display was created by Great Northern Instore, 1800 South St., Racine, WI 53404; (Web Site) www.greatnortherninstore.com