Dollar General, and PepsiCo’s beverage and snack divisions wanted to create a convenient snacking/beverage area in Dollar General stores called the Snack Shop. The merchandising helped to organize the Snack Shop and communicate with consumers so they could quickly find what they were shopping for. The Snack Shack was created for Dollar General stores by Universal Display & Fixtures, 726 E. Hwy 121 Business, Lewisville, TX 75057; (Web Site) www.www.udfc.com.com