Displaydata, the world’s leading provider of Electronic Shelf Labels (ESLs) for mass deployment at scale, has announced its new range of four-color e-Paper ESLs. These combine global retail’s key promotional red and yellow colors with base black and white colors in a single display. This additional color option gives retailers further scope to communicate promotions and special offers to their customers. Displaydata has developed the new four-color ESL products by using the latest E Ink SpectraTM 3100 display technology platform. The new premium displays will sit alongside the existing range of three-color Chroma ESLs on Displaydata’s Dynamic Cloud ESL management platform. For more information, visit. (Web Site) www.displaydata.com