Denny’s is joining forces with Mattel and Amazon MGM Studios for an all-new, limited-time menu inspired by the movie, “Masters of the Universe” plus, have the epic opportunity to “Order Like a Legend” for the chance to win an all-expense paid trip to Hollywood for the red carpet premier and star-studded afterparty. Denny’s and Amazon […]
In celebration of “Star Wars: The Mandalorian and Grogu,” Burger King is launching a limited-time menu packed with bold flavors, fun packaging, and epic Star Wars offerings designed to delight fans of all ages. Guests can enjoy a lineup of out-of-this-galaxy menu items, including: BBQ Bounty Whopper, served in a helmet-shaped carton inspired by the […]
As the U.S. approaches its 250th anniversary, Coca‑Cola Co. is unveiling a yearlong, nationwide celebration designed to honor the country’s history, highlight local communities and inspire optimism. An America250 signature partner, Coca‑Cola announced plans to commemorate the milestone through a combination of limited-edition packaging and community impact initiatives. At the center of the celebration is […]
As the official soft drink of the 2026 Major League Baseball season, Mountain Dew Baja Blast has launched its ‘Get a Baja for a Blast’ product reward promotion. Home runs that travel 420 feet or more during the regular season unlock a free Mountain Dew Baja Blast for fans nationwide. Fans can visit www.BajaBlastHomeRuns.com to […]
Talking Rain Beverage Co. has expanded its Sparkling Ice Caffeine lineup with a new Soda Shoppe collection, featuring three classic flavors: Orange Cream, Root Beer and Cherry Cola. Perfectly Caffeinated Sparkling Ice Caffeine Soda Shoppe gives consumers a healthier alternative to classic sodas, with all the flavor, zero sugar, vitamins and antioxidants, naturally sourced colors […]
TendedBar, a provider of automated beverage dispensing systems for high-traffic hospitality environments, has selected Slabb Kiosks, as its manufacturing partner to support current production of its latest Countertop Unit and future hardware initiatives. The Countertop Unit is designed to help operators expand beverage innovation while maintaining operational control. “The Countertop Unit represents a step forward […]
Blippar Studios, New York City, (www.blipparstudios.com), recently developed a side-scrolling hashtag#WebAR arcade experience for Crush Soda, a rare and technically advanced format within hashtag#augmentedreality. Consumers scanned QR codes directly from 12 packs, 2 litre bottles and single serve products to unlock an instant win interactive game. In just two months: the packaging received over 235,000 […]
Bardstown Bourbon Co.. is introducing Bourbon Gifting Reimagined, a first-of-its-kind innovation in American whiskey that transforms how consumers personalize and share a bottle. While NFC technology has appeared in packaging before, it has never been deployed at scale as a secondary, consumer-driven gifting application. The program allows consumers to apply a NFC sticker to any […]
The OREO brand and Marvel have unveil MARVEL OREO Stuf of Doom Cookies, which introduce a new Masked Decadence flavor with chocolate graham and toasted marshmallow-flavored creme. It features an embossment of Doctor Doom’s infamous mask. The MARVEL OREO Stuf of Doom Cookie Packs include the OREO brand’s innovative color-changing technology, with a black creme […]
For the first time in over a decade, Kellogg’s is bringing playable toys back inside cereal boxes in celebration of Disney and Pixar’s Toy Story 5. The special edition cereal boxes invite families to rediscover the joy of surprise toys, hands-on play and the timeless magic of childhood breakfasts that connect generations. “At Kellogg’s, there’s […]
Archer Meat Snacks, one of America’s fastest-growing meat snack brands, is partnering with the highly anticipated film Star Wars: The Mandalorian and Grogu. Ahead of the film’s release, Archer launched a nationwide promotional campaign featuring co-branded packaging across three of its best-selling products, including Original Beef Mini Sticks, Original Turkey Mini Sticks, and Full-Size Classic […]
Gallo’s High Noon is debuting its first flavor drop, Transfusion, a golf-inspired vodka seltzer made with real vodka and real juice, blending grape, lime, and ginger. “As the leading premium hard seltzer, High Noon has always led the category by showing up for the peak occasions of our fans’ lives,” said Britt West, Chief Commercial […]
The Boston Beer Company is expanding its 2025 innovation Sinless Vodka Cocktails into additional markets this spring, bringing even more drinkers this full-flavored, spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers’ expectations. […]
Dutch Bros is offering Myst Energy Refreshers as a new way to energize summer fun with plant-powered caffeine, electrolytes and antioxidants. Flavors include: Passion Water, Cherry Lime, Firestorm or Tropical – all with less than 100 calories in a medium. For even more variety and customization options, zero sugar Myst is available in 30 different […]
With warmer days on the horizon, Dunkin’ is introducing new drinks and bakery items that match the mood of the season – from bright, fruity Refreshers to mix-and-match sips, frozen coffees and indulgent treats. The Dunkin’ Dirty Soda combines the brand’s beloved coffee milk with PEPSI and tops it with Sweet Cold Foam, creating a […]
Scooter’s Coffee has launched a new limited-time menu lineup inspired by the best flavors of summer vacation in addition to new permanent menu items like Shakes and additional flavors for fan-favorite Red Bull Infusions. Scooter’s Coffee is bringing six new flavor combinations to its lineup along with seven new standalone flavors. Its Red Bull Infusions […]
Audible, the leading creator and provider of premium audio storytelling, has opened Audible Story House, the first-ever bookless bookstore — a listening lounge and community hub where audio storytelling comes to life, offering a physical way to experience audio content beyond digital listening. Throughout May, guests can browse audio using physical ‘Story Tiles’, enjoy six […]
Blending the worlds of cruising and motorsport, MSC Cruises brought the MSC Yacht Club life-like and multi-deck structure to the Miami Grand Prix. Positioned along turns 5 through 9, the structure provided fans with views of up to five turns, delivering an experience unlike anything else on the Formula 1 calendar. The multi-year installation towers […]
Universal Theme Parks: The Exhibition, a groundbreaking new exhibit that takes guests inside the world of Universal Destinations & Experiences’ theme parks, has made its world premiere at The Franklin Institute in Philadelphia in partnership with Comcast NBCUniversal. The all-new behind-the-scenes exhibition celebrates the storytelling, innovation, and world-building behind Universal’s legendary creations, from The World-Famous […]
Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched Convida, a flavor-forward wine brand inspired by Hispanic culture. Produced in California, Convida combines winemaking with cultural influence—Hecho in Cal with Latin soul. The lineup introduces two wines, Blanco and Rosado, that bring swicy energy, where sweet meets heat, layering vibrant fruit, […]