Boston Beer has launched Loma Vista Tequila Soda, a spirits-based, ready-to drink beverage made from premium tequila blanco, real lime juice, carbonated water and natural flavors.
Debuting in 4pk/12oz cans in both lime and mango flavors, Loma Vista Tequila Soda sits at the crux of two macro trends: the explosive growth of the RTD beverage segment, which is up +80% this year, and the rise in popularity of tequila, which holds the third-largest share of the spirits category.
Boston Beer Introduces First Loma Vista Tequila Soda
