Burger King has appointed Patrick O’Toole as Chief Marketing Officer. O’Toole will be accountable for leading marketing efforts to help grow traffic, accelerate sales growth and amplify the fundamental advancements the brand is making to the Guest experience – in support of the brand’s existing Reclaim the Flame plan shared in 2022 – and supported by more than 96% of Burger King Franchisees nationwide.
O’Toole joins the brand following 14 years with PepsiCo, where he most recently served as CMO for Mountain Dew. Prior to that, he held key roles at GE and Black & Decker.