Circle K Debuts First Private-Label Wine Line In 3,000 Stores

Circle K, the global convenience store chain, is rolling out a new selection of award-winning, value-priced wines including its exclusive Sunshine Bliss lineup priced under $8 and a premium lineup of six Fine Wines from $10 to $25.
“Our wines are curated specifically for customers seeking both quality and convenience,” said Sophie Provencher, Sr. V.P., Global Merchandising at Circle K. “By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions.”
Available now at more than 3,000 stores in 27 states across the U.S., Sunshine Bliss wines were crafted to capture the essence of the California vineyards where the brand’s grapes are grown.