Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung’s VXT Content Management System (CMS) for digital signage. The cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure their Samsung display network in real time. Leveraging the VXT CMS, RedMedia will pursue an in-store digital strategy with dynamic displays that engage shoppers in Hy-Vee retail locations while driving new revenue streams through digital display solutions.
James Fishler, Sr. V.P, Display & Home Entertainment Divisions, Samsung, said, “We developed the VXT CMS to help companies quickly deploy content at scale, with new levels of creative and technical control. For retailers like Hy-Vee, in-store media can help maximize the revenue-generating potential of display technology – in high-traffic areas and at the end-of-aisle.”
Hy-Vee retail locations will use the VXT CMS to manage a network of over 10,000 Samsung QBR-Series commercial displays installed in aisles, deli, meat and seafood counters, wine and spirits departments and food courts in all its grocery store locations as well as Hy-Vee Fast & Fresh locations. These displays deliver a dynamic mix of in-house content, including live cooking demos, promotions, recipes, product pairings, company announcements and menu boards, to engage shoppers. In an initiative to transform its stores into retail media spaces, Hy-Vee’s RedMedia is integrating its digital signage network and the VXT CMS in partnership with Samsung Ads, the advertising division of Samsung Electronics, enabling marketers to take advantage of buying in-store digital inventory in combination with Connected TV (CTV). With advanced measurement, targeting and programmatic transactional technology, Samsung and Hy-Vee’s RedMedia are poised to lead the market in this emerging retail medium
Hy-Vee’s RedMedia Engages Shoppers With Vibrant Content
