The most recent issue of The Checkout, powered by The Integer Group, examines shifts in shopper behavior across retail channels over the past decade.
Findings include: Evolving Value Expectations-Shoppers have evolved their view on value. While value is a combination of price and quality, a heavier emphasis today is placed on quality. Shopping Fragmentation-Shopping habits are becoming increasingly fragmented. Every channel considered to be part of everyday shopping has seen an increase in trip frequency, e.g., grocery and dollar stores both saw a 6% increase in the number of people visiting daily, while convenience and club saw 6% and 7% increases, respectively, in the number of people visiting weekly. Gendered Shopping Nuances- Men visit every channel more frequently than women and place an extreme importance on brand names. While women are more likely to prepare a list, they indicate a 17% higher likelihood of buying things they did not intend to.