Marchon Eyewear Announces Marketing Appointments Marchon Eyewear, one of the world’s largest manufacturers and distributors of glasses, graduates and sun glasses,has appointed Gabriele Bonapersona as Chief Brand Officer and Gabriele Cappelli as Chief Product Officer. As Chief Brand Officer, Bonapersona will oversee Marchon and Altair’s brand portfolio. As Chief Product Officer, Cappelli will lead the […]
Archive by category News
What’s Happening in Promotion & Marketing
Lobos 1707 Tequila & Mezcal Names Cindy Wang CMO
Lobos 1707 Tequila & Mezcal, has appointed Cindy Wang-Simms, as the company’s Chief Marketing Officer. Wang-Simms will oversee Lobos 1707’s brand strategy & planning, partnerships as well as marketing and advertising initiatives. Wang-Simms spent the last seven years leading the Kona brand, starting at Craft Brew Alliance and then was promoted to the Vice President […]
Volkswagen Names N. Kennedy New CMO
Nelly Kennedy will assume responsibility for international marketing at Volkswagen. In this role, she succeeds Jochen Sengpiehl, who has moved to Volkswagen Group China as CMO. Kennedy, formerly Sr. Global Brand Marketing Director at Google, is an acknowledged digital expert and has decades of experience in brand marketing. Volkswagen CEO Thomas Schäfer, said, “As the […]
Beam Suntory Announces Executive Appointments
Beam Suntory, producer of iconic brands like Jim Beam and Maker’s Mark, has announced several moves within its executive leadership team. Greg Hughes, currently Pres. N.A., and Jessica Spence, currently President Brands, will swap roles. Spence will be responsible for leading commercial operations in the U.S. Hughes will become Chief Growth & Brands Officer, leading […]
NBA Names Tammy Henault As New CMO
The National Basketball Association (NBA) announced that Tammy Henault has been named Chief Marketing Officer. As CMO, Henault will lead all global marketing efforts for the NBA and its affiliate leagues. She will play a leading role in launching the new NBA App and NBA ID, the league’s new membership program.
Arby’s Names Rita Patel As Brand CMO
Arby’s has named Rita Patel as Brand Chief Marketing Officer. Patel will oversee Arby’s brand strategy, menu, and culinary innovation, as well as advertising and integrated marketing communications. Patel joined Inspire Brands in 2020 as Brand CMO for Buffalo Wild Wings.
BlueTriton Brands Names Kheri Holland Tillman CMO
BlueTriton Brands, producer of a portfolio of purified water brands, has appointed Kheri Holland Tillman, as Chief Marketing Officer. Tillman has driven national and global integrated business strategies for an array of prominent brands such as Jell-O, JBL and Dos Equis.
Tyson Foods Names Melanie Boulden As Chief Growth Officer
Tyson Foods has named Melanie Boulden as Executive Vice President, Chief Growth Officer. Boulden will be responsible for all aspects of global brand marketing to foster the growth of the company’s portfolio of brands and products. Boulden will oversee functions including consumer and corporate branding, innovation, R&D, communications, and consumer insights and analytics. Boulden most […]
Advance Auto Parts Promotes H. Word To EVP, U.S. Stores
Advance Auto Parts, a leading automotive aftermarket parts provider, has promoted Herman Word, Jr. to Exec. V.P. U.S. stores and Carquest Independents. Word joined Advance in 2003 and had served as Division President, Carquest North America, leading Carquest Branded Stores since 2019.
Impossible Foods Names Leslie Sims New CMO
Impossible Foods has appointed Leslie Sims as Chief Marketing & Creative Officer. Sims joins the company from Deloitte Digital. Under Sims’ leadership, the company plans to significantly increase consumer awareness and trial.
Little Caesars Names Greg Hamilton As CMO
Little Caesars has named Greg Hamilton as CMO. Hamilton is being promoted from his role as Sr. V.P. Marketing with Little Caesars. Hamilton has played a key role in the brand’s high-profile initiatives, including its first Super Bowl commercial and its integration with The Batman movie and Call of Duty.
Heaven Hill Names M. Blevins As CMO
Heaven Hill has appointed Matt Blevins as CMO. Blevins, who has 20 years of marketing experience working with the Jack Daniels Tennesse Whiskey portfolio, will continue to elevate Heaven Hill’s strategic growth plan and diverse, award-winning portfolio of brands.
REI Appoints M. Tarbox As Vice President Stores
REI Co-op has appointed Mary-Farrell Tarbox as V.P., Physical Stores & Retail Operations. Tarbox will provide strategic leadership for REI’s 180 physical stores and retail operations team, which account for more than three-quarters of the company’s 16,000+ employee base.
Bacardi Names Pete Carr Global Growth Officer
Bacardi has named Pete Carr, previously Regional President for North America, to the newly created role of Exec. V.P. & Global Growth Officer. Carr will be responsible for commercial excellence and strategy, route-to-market models, digital commerce, and on-trade relationships.
Nutrabolt Names Marketing Executives
Nutrabolt, marketer of C4 Energy, Cellucor, and XTEND health and wellness brands, has named Robert Zajac as CMO, and Sabba Naserian as Chief Growth Officer. Most recently, Zajac was SVP, Global Brand Marketing at Abercrombie and Fitch. Sabba Naserian previously served as Nutrabolt’s V.P., Global Dev.
Estée Lauder Promotes Guillaume Jesel To President, Global Brands
Estée Lauder has promoted Guillaume Jesel to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development. In this new position, Guillaume will continue to oversee TOM FORD BEAUTY. Prior to leading TOM FORD BEAUTY, Guillaume spent a decade with M·A·C Cosmetics.
Bacardi Promotes Duggan To Chief Marketing Officer
Bacardi Limited has promoted Ned Duggan to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. In addition to his continued leadership of BACARDÍ rum, he will add MARTINI, DEWAR’S, WILLIAM LAWSON’S, D’USSÉ Cognac, among others. Duggan’s ascension is the culmination of a 17-year-tenure at Bacardi that began as an Assistant […]
Kellogg Company Appoints Doug VanDeVelde As Chief Growth Officer
Kellogg Company has appointed Doug VanDeVelde as Chief Growth Officer, responsible for Marketing, R&D, Revenue Growth Management, and Insights & Analytics. Throughout his 25-year career at Kellogg VanDeVelde has served in a number of leadership roles, including Sr. V.P., Global Breakfast Category, and Sr. V.P., Marketing & Innovation for Morning Foods.
Mars Wrigley’s Appts. Bengi As Chief Growth Officer
Mars Wrigley has appointed Gülen Bengi as Global Chief Growth Officer. Bengi will be leading the Mars Wrigley portfolio’s growth agenda and report to Mars Wrigley Global President Andrew Clarke. Bengi most recently served as Executive Vice President, Hair Care at Unilever.
Justin Boxford Appointed Global Brand President, Estée Lauder
Estee Lauder has appointed Justin Boxford as Global Brand President. As Global Brand President, Justin will be responsible for driving Estée Lauder’s short- and long-term strategy, including innovation, product development, North America and international growth, consumer marketing and distribution evolution. He will partner with Estée Lauder’s leadership team to build upon the brands’ enduring relevance […]