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Costco Retail Media Partners With Moloco To Power Onsite Advertising Including AI-Powered Discovery At The Shelf

Costco Retail Media Partners With Moloco To Power Onsite Advertising Including AI-Powered Discovery At The Shelf

Costco will use Moloco’s Commerce Media, (www.mol oco.com), technology to power its onsite advertising solutions. Their platform is purpose-built for commerce, using machine learning trained on real purchase behavior to help match the right products to the right members at the right moment. By integrating this engine directly into the Costco Velocity platform, Costco can […]

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Molson Coors Launches The Coooors Call

Molson Coors Launches The Coooors Call

Molson Coors has launched a new Coors Light soccer campaign featuring legendary soccer announcer Andrés Cantor. Every four years, fans around the world wait for an announcement so synonymous with soccer and celebration that you can practically hear it just by reading it — GOOOOAL!!!!!! And Molson Coors is ready to make those cheers ring […]

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Modelo Brings The ‘Best Seat in the House’ To Fútbol Fans

Modelo Brings The ‘Best Seat in the House’ To Fútbol Fans

The Cerveza for Fútbol celebrates the everyday spaces where fandom lives with new creative, talent partnerships, limited-edition gear, retail sweepstakes and its biggest fútbol media investment to date. After activating around the sport for over 30 years, this summer, Modelo reminds fans why it is the Cerveza for Fútbol. The fully integrated campaign will bring […]

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Anheuser-Busch Unveils Roster Of Brands For FIFA World Cup 2026

Anheuser-Busch Unveils Roster Of Brands For FIFA World Cup 2026

Anheuser-Busch has announced its roster of brands set to take center stage as part of the FIFA World Cup 2026. Led by Michelob ULTRA, America’s #1 top-selling and fastest-growing beer and the Official Beer Sponsor of the FIFA World Cup 2026, the company also brings NÜTRL Vodka Seltzer as the Official Hard Seltzer Sponsor of […]

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McDonald’s And Netflix Partner For ‘Kpop Demon Hunters’ Inspired Meals

McDonald’s And Netflix Partner For ‘Kpop Demon Hunters’ Inspired Meals

“KPop Demon Hunters,” global K-pop icons HUNTR/X and the Saja Boys are bringing their battle for the fans straight to the Golden Arches. McDonald’s is teaming up with Netflix to turn restaurants into the ultimate arena. The partnership features two all-new meals for adults and exclusive photocards that unlock first-access content for a limited time. […]

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Denny’s Runs Masters of the Universe Epic Flavor Promotion

Denny’s Runs Masters of the Universe Epic Flavor Promotion

Denny’s is joining forces with Mattel and Amazon MGM Studios for an all-new, limited-time menu inspired by the movie, “Masters of the Universe” plus, have the epic opportunity to “Order Like a Legend” for the chance to win an all-expense paid trip to Hollywood for the red carpet premier and star-studded afterparty. Denny’s and Amazon […]

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Burger King Launches Out Of This Galaxy Star Wars Menu

Burger King Launches Out Of This Galaxy Star Wars Menu

In celebration of “Star Wars: The Mandalorian and Grogu,” Burger King is launching a limited-time menu packed with bold flavors, fun packaging, and epic Star Wars offerings designed to delight fans of all ages. Guests can enjoy a lineup of out-of-this-galaxy menu items, including: BBQ Bounty Whopper, served in a helmet-shaped carton inspired by the […]

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Coca‑Cola Marks America’s 250th Anniversary With Nationwide Celebration

Coca‑Cola Marks America’s 250th Anniversary With Nationwide Celebration

As the U.S. approaches its 250th anniversary, Coca‑Cola Co. is unveiling a yearlong, nationwide celebration designed to honor the country’s history, highlight local communities and inspire optimism. An America250 signature partner, Coca‑Cola announced plans to commemorate the milestone through a combination of limited-edition packaging and community impact initiatives. At the center of the celebration is […]

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Mountain Dew Baja Blast Launches ‘Get A Baja For A Blast’

Mountain Dew Baja Blast Launches ‘Get A Baja For A Blast’

As the official soft drink of the 2026 Major League Baseball season, Mountain Dew Baja Blast has launched its ‘Get a Baja for a Blast’ product reward promotion. Home runs that travel 420 feet or more during the regular season unlock a free Mountain Dew Baja Blast for fans nationwide. Fans can visit www.BajaBlastHomeRuns.com to […]

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Talking Rain Promotes Sparkling Ice Caffeine Soda Shoppe Collection

Talking Rain Promotes Sparkling Ice Caffeine Soda Shoppe Collection

Talking Rain Beverage Co. has expanded its Sparkling Ice Caffeine lineup with a new Soda Shoppe collection, featuring three classic flavors: Orange Cream, Root Beer and Cherry Cola. Perfectly Caffeinated Sparkling Ice Caffeine Soda Shoppe gives consumers a healthier alternative to classic sodas, with all the flavor, zero sugar, vitamins and antioxidants, naturally sourced colors […]

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TendedBar Enters Production On New Countertop Unit

TendedBar Enters Production On New Countertop Unit

TendedBar, a provider of automated beverage dispensing systems for high-traffic hospitality environments, has selected Slabb Kiosks, as its manufacturing partner to support current production of its latest Countertop Unit and future hardware initiatives. The Countertop Unit is designed to help operators expand beverage innovation while maintaining operational control. “The Countertop Unit represents a step forward […]

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Blippar Studios Develops AR Arcade For Crush Soda

Blippar Studios Develops AR Arcade For Crush Soda

Blippar Studios, New York City, (www.blipparstudios.com), recently developed a side-scrolling hashtag#WebAR arcade experience for Crush Soda, a rare and technically advanced format within hashtag#augmentedreality. Consumers scanned QR codes directly from 12 packs, 2 litre bottles and single serve products to unlock an instant win interactive game. In just two months: the packaging received over 235,000 […]

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Bardstown Bourbon Turns Any Bottle Into A Gifting Experience

Bardstown Bourbon Turns Any Bottle Into A Gifting Experience

Bardstown Bourbon Co.. is introducing Bourbon Gifting Reimagined, a first-of-its-kind innovation in American whiskey that transforms how consumers personalize and share a bottle. While NFC technology has appeared in packaging before, it has never been deployed at scale as a secondary, consumer-driven gifting application. The program allows consumers to apply a NFC sticker to any […]

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Mondelēz Introduces The MARVEL OREO Stuf Of Doom Cookies

Mondelēz Introduces The MARVEL OREO Stuf Of Doom Cookies

The OREO brand and Marvel have unveil MARVEL OREO Stuf of Doom Cookies, which introduce a new Masked Decadence flavor with chocolate graham and toasted marshmallow-flavored creme. It features an embossment of Doctor Doom’s infamous mask. The MARVEL OREO Stuf of Doom Cookie Packs include the OREO brand’s innovative color-changing technology, with a black creme […]

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Kellogg’s Brings Back Toys in the Box To Celebrate Toy Story 5

Kellogg’s Brings Back Toys in the Box To Celebrate Toy Story 5

For the first time in over a decade, Kellogg’s is bringing playable toys back inside cereal boxes in celebration of Disney and Pixar’s Toy Story 5. The special edition cereal boxes invite families to rediscover the joy of surprise toys, hands-on play and the timeless magic of childhood breakfasts that connect generations. “At Kellogg’s, there’s […]

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Archer Meat Snacks Collaborates With ‘Star Wars: Mandalorian

Archer Meat Snacks Collaborates With ‘Star Wars: Mandalorian

Archer Meat Snacks, one of America’s fastest-growing meat snack brands, is partnering with the highly anticipated film Star Wars: The Mandalorian and Grogu. Ahead of the film’s release, Archer launched a nationwide promotional campaign featuring co-branded packaging across three of its best-selling products, including Original Beef Mini Sticks, Original Turkey Mini Sticks, and Full-Size Classic […]

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High Noon Tees Up High Noon Transfusion Vodka Seltzer

High Noon Tees Up High Noon Transfusion Vodka Seltzer

Gallo’s High Noon is debuting its first flavor drop, Transfusion, a golf-inspired vodka seltzer made with real vodka and real juice, blending grape, lime, and ginger. “As the leading premium hard seltzer, High Noon has always led the category by showing up for the peak occasions of our fans’ lives,” said Britt West, Chief Commercial […]

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Boston Beer Expands Sinless Vodka Cocktails To 34 Markets

Boston Beer Expands Sinless Vodka Cocktails To 34 Markets

The Boston Beer Company is expanding its 2025 innovation Sinless Vodka Cocktails into additional markets this spring, bringing even more drinkers this full-flavored, spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers’ expectations. […]

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Dutch Bros Promotes Myst Energy Refreshers

Dutch Bros Promotes Myst Energy Refreshers

Dutch Bros is offering Myst Energy Refreshers as a new way to energize summer fun with plant-powered caffeine, electrolytes and antioxidants. Flavors include: Passion Water, Cherry Lime, Firestorm or Tropical – all with less than 100 calories in a medium. For even more variety and customization options, zero sugar Myst is available in 30 different […]

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Dunkin’ Offers First-of-Its-Kind Dirty Soda

Dunkin’ Offers First-of-Its-Kind Dirty Soda

With warmer days on the horizon, Dunkin’ is introducing new drinks and bakery items that match the mood of the season – from bright, fruity Refreshers to mix-and-match sips, frozen coffees and indulgent treats. The Dunkin’ Dirty Soda combines the brand’s beloved coffee milk with PEPSI and tops it with Sweet Cold Foam, creating a […]

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