Steel Reserve Adds Spiked Orange Soda To Alloy Series

Steel Reserve Spiked Orange Soda is the latest flavor in Molson Coors’ Alloy Series. The 8% alcohol-by-volume Steel Reserve Orange Soda will be sold in 16- and 24-ounce single cans.
“Consumers often describe Steel Reserve Alloy Series as a soda with alcohol, which inspired this new flavor,” said Rachel Rogers, Associate Marketing Manager for Steel Reserve. “There’s been a lot of blurring of lines and non-alcohol inspiration in the category, and we knew this is something that would attract our drinkers.”