Tajín Brings A Flavor-bursting Chelada To The Market

Tajin the #1 chili lime seasoning in the U.S. and Mexico, is joining forces with Bud Light, to launch the new Bud Light Chelada Tajín Chile Limón. This innovation blends Tajín’s mild chili peppers, lime, and sea salt with America’s #1 best-selling crisp lager to form the lime-flavored and mildly spicy combination.
“Our partnership with Bud Light delivers on our shared values sparking moments of joy for consumers who have patiently awaited the introduction of a Tajin Chelada in partnership with America’s preferred beer brand, Bud Light,” said Haydee Fernández, Director of Alliances for Tajin USA International. “The new Bud Light Chelada Tajín Chile Limón is an authentic offering poised to be well received by consumers who seek to make it their beverage of choice.”
Steve Wolf, V.P., Marketing, Bud Light Extensions, said, “We’re thrilled to be joining forces with the Tajín brand and kick things up a notch with our new Bud Light Chelada Tajín Chile Limón which is certain to give Chelada fans that mildly spicy combination they are looking for.”