Walmart Fisher Price Monster Half Pallet

For its Fisher-Price brand, Mattel wanted to drive incremental impulse sales of its Zoom ‘n Crawl Monster toy at Walmart. This half pallet display merchandises 18 units. To attract the attention of children, the product needed to be kept low and have easy visibility. Bright, fun colors were incorporated to capture both the child’s and parent’s eyes. Created by Great Northern Instore, 1800 South St., Racine, WI 53404; (Web Site) www.greatnorthern.com