What’s Happening in Promotion & Marketing
Marco’s Pizza has appointed Denise Lauer as Chief Marketing Officer. Lauer has an extensive background developing high-performing, data-driven marketing and communications strategies for both startups and leading brands, including Morton Salt, PepsiCo – Quaker Foods & Snacks, FedEx, and Eaton Corp.
Tractor Beverage, one of North America’s fastest-growing beverage brands, has appointed Gus Rios as Sr. V.P., Marketing. Rios brings a wealth of experience to the company, including recent roles at Coca-Cola and PepsiCo. Rios will oversee the company’s brand strategy, advertising, and customer engagement.
Sutherland Packaging, a leader in corrugated p.o.p. displays, has expanded its digital print capabilities with the world’s second HP Pagewide C550 Digital Press. Sutherland is among the first U.S. suppliers to add the newest generation of HP’s single-pass digital press, which features offset-quality printing in more than 16,000 vibrant colors at speeds comparable to conventional […]
Rite Aid has named Jeanniey Walden as Sr. V.P & Chief Marketing Officer. Walden will play a critical role in the company’s growth strategy to help create meaningful customer and member experiences. She will also oversee the expansion of Rite Aid’s ice cream brand, Thrifty.
Bacardi has announced the appointment of Roberto Ramirez Laverde as Global SVP, BACARDI rum. Ramirez Laverde takes on an open role following the promotion of Ned Duggan to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. Ramirez Laverde reports to Duggan and joins the Marketing Leadership Team. During his previous […]
Levi Strauss & Co. has appointed Kenny Mitchell as Sr. V.P. & Chief Marketing Officer of the Levi’s brand. Mitchell will be responsible for advancing the Levi’s brand’s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share. Mitchell joins Levi Strauss & Co. […]
Mercedes-Benz USA (MBUSA) has appointed Melody Lee as Chief Marketing Officer. Melody Lee joins MBUSA from global design company MillerKnoll, where she served as Sr. V.P., Global Brand & Product Marketing, leading brand strategy across Herman Miller and Knoll’s products.
Stila Cosmetics has appointed Mary Rodrigues as Chief Marketing Officer. Rodrigues will oversee brand and product marketing, creative, consumer insights, membership, and global communications. Rodrigues was formerly the Sr. VP., Marketing and E-commerce for RéVive skincare.
CEC Entertainment has appointed Sean Gleason as Chief Marketing Officer for Chuck E. Cheese, and its virtual kitchen brands, including Pasqually’s Pizza & Wings. Gleason will lead all marketing functions, menu innovation, guest insights, communications, as well as digital marketing and consumer journey initiatives.
Herbert Aaron Henschel, who led Henschel-Steinau Inc. for 50 years, passed away on May 3, 2023. Aaron Henschel built Henschel-Steinau, based in Allendale, NJ, into one of the most dominant forces in the Point of Purchase Advertising Industry.
Asad Ayaz has been named the first-ever Chief Brand Officer of The Walt Disney Co. Ayaz will be responsible for elevating the Disney brand globally across the entire ecosystem of company touchpoints and consumer experiences. Ayaz will continue as Pres., Marketing for Walt Disney Studios, overseeing marketing for the Studios’ films and series as well […]
Canada Goose has appointed Ana Mihaljevic as Head of Global Stores, in addition to her current role of Pres., North America. She will lead the brand’s retail expansion championing Canada Goose’s plans to more than double its footprint over the next five years.
The Honest Co. has appointed Kate Barton as its Chief Growth Officer. Barton will oversee Honest’s baby, beauty, wellness, personal care and household care categories. Barton previously was Chief Brand Officer of Magnolia, the lifestyle company founded by Joanna and Chip Gaines.
Kohler has appointed Samie Barr as Chief Brand Officer. This role was created to fuel strategic acceleration and further elevate the KOHLER brand globally. Barr will lead global creative, media and digital capabilities and the global teams responsible for the brand experience. Barr joins Kohler from CB2, a division of Crate and Barrel Holdings, where […]
Kia America has named Brad Mays as director, brand experience. Mays will lead all aspects of public relations and external communications including events, experiential, auto shows and strategic partnerships. Mays brings more than 25 years of marketing experience to Kia, having most recently served as the Global Head of Communications Strategy & Insights for Nissan […]
CVS Health has appointed Amy Bricker as Exec. V.P. & Chief Product Officer – Consumer. Bricker has nearly 20 years of diverse health care experience, most recently serving as President of Express Scripts. Bricker will focus on consumer products and innovation, leading the development of new products that support the evolving health care needs of […]
Burger King has appointed Patrick O’Toole as Chief Marketing Officer. O’Toole will be accountable for leading marketing efforts to help grow traffic, accelerate sales growth and amplify the fundamental advancements the brand is making to the Guest experience – in support of the brand’s existing Reclaim the Flame plan shared in 2022 – and supported […]
Hormel Foods has promoted Henry Hsia to V.P., Retail Marketing – Snacking & Entertaining. Hsia is responsible for brand-building activities for the Hormel portfolio of snack brands, including Planters, Corn Nuts, Hormel Pepperoni, Hormel Gatherings and Columbus
Hankook Tire has promoted TennIntae (Ted) Choi to V.P., North American Marketing Strategy. Choi has previously held executive positions with Hankook including V.P. of its Australia subsidiary.
Kinter, (www.kinter.com), a leader in retail display hardware, has opened its new 112,000-square-foot facility in Waukegan, IL. The new facility will allow for further expansion of Kinter’s campus, made up of three buildings, including leadership team and administrative functions, research & development, engineering, design prototyping, product storage and fulfillment. The newest facility incorporates 95,000 sq. […]